Sai Varma

Strategy professional with 3+ years translating business ambitions into measurable outcomes across GTM execution, market analytics, project management and cross-functional performance management. Currently driving multi-city expansion from the CEO's office owning territory-level planning, segmentation, campaign execution and C-suite MIS reporting across 5 metros. Combines a strategist's thinking with an operator's execution: building forecasting models, conducting end-to-end business diagnostics, and delivering dashboards that drive decisions.

Manager - Business Strategy at Techno Paints & Chemicals Private Limited (2025-12 – Present)

• Architected a 5-city GTM strategy (Delhi, Mumbai, Bangalore, Chennai, Ahmedabad) aligning resource allocation, budget deployment, and KPI reviews to organisational mandates, achieving full market activation within 6 months and unlocking ₹35 Cr in order value across locations.
• Built a dual-layer demand forecasting model combining top-down market-sizing across 5+ geographies with a bottom-up, data-backed SKU-level approach for Hyderabad market improving forecast accuracy, enabling sharper budget prioritisation, and surfacing the highest-opportunity territory segments.
• Led end-to-end business diagnostics across buyer cohorts, generating countermeasures that lifted campaign conversion rates from 2.8% → 4.5% in six months through targeted frameworks and A/B testing.
• Built and maintained weekly MIS dashboards and campaign performance trackers in Excel & Power BI by delivering real-time C-suite visibility into 10+ concurrent strategic initiatives.
• Designed cross-channel performance tracking (email, WhatsApp, LinkedIn, on-ground) achieving email CTRs of 29% vs. 22% industry average and LinkedIn CTRs of 4.9% vs. 3% industry average.
• Implemented A/B testing frameworks for messaging and channel selection, iterating on campaign variables to continuously improve performance metrics against benchmarks.
• Served as the central coordination point between CEO, Directors, branding, digital, and field sales teams translating strategic mandates into executable workplans, resolving cross-functional dependencies, and ensuring zero slippage across 10+ concurrent GTM initiatives.
• Institutionalised a weekly C-suite reporting rhythm building Power BI and Excel dashboards that converted raw campaign, territory, and pipeline data into decision-ready performance narratives, directly influencing budget reallocation and go/no-go calls on strategic initiatives.

Assistant Manager – Projects at Sai Bioenergy Pvt. Ltd. (Subsidiary of VSLP) & VS Lignite Power Pvt. Ltd. (VSLP) (2023-03 – 2025-11)

• Owned planning, budgeting, and execution oversight for ₹10 Cr+ renewable energy project portfolios, coordinating cross-functional teams of 10–35 members and achieving 95% on-time project completion.
• Designed and implemented process-tracking systems and MIS dashboards in MS Project & Advanced Excel, reducing material delivery delays by 18% which is because of the planning and enabling real-time decision-making across multiple project tracks.
• Optimised project workflows and reporting automation, delivering a 40% cost reduction and ~20% throughput improvement across multi-project environments.
• Worked directly with President, CEO, and Chairman presenting market insights, execution proposals, and performance reviews for strategic decision-making on new project opportunities. Received a funding of ₹20 crores for the project.
• Designed and executed B2B GTM strategy for industrial energy solutions, building buyer-segment messaging frameworks that drove enterprise client pipeline growth across new territory verticals.
• Drafted and governed stakeholder agreements (MoUs, SLAs, NDAs, LoIs) ensuring alignment across engineering, vendor, and leadership stakeholders on project scope, deliverables, and risk mitigation.

Master of Business Administration in MBA – ICFAI Business School, Hyderabad (2021-06 – 2023-02)

Bachelor of Technology in Mechanical Engineering – Lendi Institute of Engineering and Technology (2017-06 – 2021-05)