Saikumar Kandunuri

Creative and results-oriented Digital Marketing Specialist with 3+ years of hands-on experience managing full-cycle social media presence for multiple live brands, producing on-location and AI-assisted video content, and executing brand storytelling across Instagram, YouTube, Facebook, Twitter/X, and the web. Primary user of Claude for content strategy and campaign ideation, supported by an advanced AI stack including ChatGPT, ElevenLabs, DALL-E, Leonardo AI, and Google Flow. Skilled in on-site video shooting and gimbal operation, Photoshop, After Effects, and end-to-end digital production.

Passionate about community-driven storytelling and accessibility-first communication.

Digital Marketing Executive - Metal & More Interiors - Hyderabad

(2026-02)

Owns the complete digital presence of a premium steel interiors brand across Instagram (@metalandmoreinteriors), YouTube (@metalamoreinteriors), Facebook, and Twitter/X — content calendar, posting schedule, community engagement, and brand voice across all platforms.

• Produces and edits Instagram Reels and YouTube videos end-to-end using CapCut, Premiere Pro, and Filmora — subtitles, branded overlays, transitions, and platform-specific CTAs optimised for reach, saves, and watch time.
• Designs all marketing creatives, product banners, carousel posts, and thumbnails in Canva and Photoshop; maintains strict brand consistency across every visual touchpoint.
• Manages metalandmore.in (WordPress) with on-page SEO — product pages, blogs, meta descriptions — driving improved organic search visibility and website performance.
• Uses Claude as the primary AI tool for content strategy, campaign briefs, and audience messaging; supplemented with ChatGPT, DALL-E, and Leonardo AI for image generation and ideation.

Social Media Manager (Part-Time) - Mist Cafe & Lounge - Hyderabad

(2024-01 - 2024-12)

Managed Instagram presence for a Hyderabad café — planned and executed a content strategy covering menu launches, events, and ambience storytelling to grow engagement and footfall.

• Conducted on-site video shoots using gimbal/stabiliser for smooth Reels, capturing café experiences, food visuals, and behind-the-scenes content to drive organic reach.
• Edited and published Reels, stories, and promotional posts using CapCut and Canva; applied hook-based copywriting to increase saves and shares.

Content Creator & Social Media Manager - Global Knowledge (YouTube) + VSR Youth + Freelance - Hyderabad

(2023-01 - 2026-01)

• Built and grew Global Knowledge — a Telugu documentary YouTube channel (@global-knowledge1004) — scripting, producing, and publishing long-form educational content using a full AI pipeline: Claude + ChatGPT (script) · ElevenLabs (voice) · Leonardo AI + DALL-E (visuals) · Google Flow (video) · Canva (thumbnails).
• Managed @vsryouthalmaspur — a community-focused Instagram account for VSR Youth Almaspur — creating local event coverage, youth-focused storytelling, and engagement campaigns to strengthen community presence.
• Built an AI-powered Instagram automation system using AI Studio and Claude to auto-generate daily captions, hashtags, and creative variations with scheduled publishing — solving consistency for small brands.
• Produced bilingual (Telugu-English) ad scripts, promotional posts, and WhatsApp marketing content, establishing brand voice from scratch for multiple local clients.

B.Tech - Electronics & Communication Engineering - St. Martin's Engineering College, Hyderabad (2020-01 - 2024-12)

Intermediate (MPC) - Sri Chaitanya Junior College, Ameenpur (2018-01 - 2020-12)

SSC - Vignan English Medium School, Yellareddypet (2017-01 - 2018-12)