Minati Choudhury
Digital Marketing Executive • SEO Specialist • Content Creator
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About
Motivated Digital Marketing and SEO professional with hands-on experience in end-to-end campaign execution, content creation, and organic growth strategies. Seeking a Digital Marketing & SEO Internship to apply proven skills in SEO, social media marketing, copywriting, and visual branding—contributing to real business outcomes while continuing to grow in a dynamic team environment.
Experience
Digital Marketing Executive & SEO Specialist at Skillitup Academy (2025-11 – 2026-05)
Skillitup Academy () — an e-learning platform specialising in life sciences and tech.
- Planned and executed end-to-end SEO strategy for online courses — keyword research, on-page optimisation, and metadata writing to improve discoverability.
- Managed organic social media presence across Instagram, Facebook, and LinkedIn; created and scheduled campaign content aligned to learner pain points.
- Wrote landing page copy, promotional assets for webinars, and ad creatives with clear CTAs (Join Now, Register, Learn More).
- Conducted media and audience research focused on pharma and life-sciences professionals; aligned messaging to their specific learning needs.
- Designed digital assets in Canva — course thumbnails, social creatives, ads, and branded decks — maintaining visual consistency across all channels.
- Created beginner-friendly narratives for complex subjects: Pharmacovigilance, AI in Life Sciences, Agentic AI, Platform Engineering, and resume/job-search workshops.
- Repackaged and localised existing Udemy course materials for new audiences — improving accessibility and completion rates.
- Collaborated with subject-matter experts and trainers on content positioning; handled creative production and multi-channel distribution independently.
Education
Master of Computer Applications in Computer Applications – Khallikote Autonomous College (2003 – 2006)
