Sakshi Nivekar

Results-driven Digital Marketing Executive with hands-on experience in SEO, Google Analytics, social media strategy, content marketing, CRM management, and AI-powered marketing research. Proven ability to grow organic visibility and audience engagement through data-driven campaign planning, keyword optimisation, and performance tracking. Adept at using cutting-edge AI tools to accelerate research, content creation, and decision-making.

Experienced in ed-tech, consulting, and AI-driven organisations including remote and freelance engagements. Passionate about combining data-driven strategy with creative execution to deliver measurable marketing outcomes.

Digital Marketing Executive at Free Mind Consultancy (2024-06 – Present)

• Managed and monitored multiple Google Analytics accounts; tracked website traffic, user behaviour, session data, and conversion metrics to drive data-informed marketing decisions.
• Performed website optimisation including content updates, on-page SEO improvements, keyword targeting, page speed enhancements, and performance monitoring to improve search visibility and user experience.
• Leveraged AI research tools (Perplexity AI, Elicit AI, Consensus AI, Research Rabbit) for market intelligence gathering, content research, trend analysis, and competitor benchmarking.
• Created structured, platform-tailored content and managed end-to-end social media marketing campaigns across Instagram, Facebook, LinkedIn, and Twitter to improve brand visibility and audience engagement.
• Planned and executed digital outreach through targeted content calendars, research-based posts, community engagement, and performance-focused execution, resulting in consistent follower and reach growth.
• Managed Meta Business Suite including ad campaigns, audience targeting, and community inbox to support paid and organic marketing goals.
• Coordinated with internal stakeholders and external clients to align campaign deliverables, timelines, and messaging, ensuring consistent brand voice and client satisfaction.
• Supported lead generation activities including prospecting, outreach sequencing, follow-up management, and pipeline tracking using CRM tools.

Market Research Analyst & Lead Management at WYNCREST AI PRIVATE LIMITED (2025-11 – Present)

• Conducted in-depth market and competitor research for AI-based products using tools like Scite Assistant, Connected Papers, and Perplexity AI to identify growth opportunities, whitespace in the market, and positioning recommendations for marketing strategy.
• Prepared structured research reports and competitive landscape summaries to support marketing and business strategy decisions by leadership.
• Managed end-to-end lead pipelines including prospect identification, data enrichment, outreach sequencing, and follow-up scheduling using CRM platforms.
• Supported data-driven outreach strategies by analysing prospect behaviour and engagement patterns to improve targeting accuracy and conversion rates.

Bachelor of Commerce (Pursuing) in Business Management, Marketing Principles, Financial Accounting, Economics – Garware College of Commerce, Pune (2024-06 – 2027-06)