Samruddhi Puranik

Digital professional with 7+ years of experience delivering SEO strategies, technical SEO audits, analytics reporting, AEO and AEM content authoring. Experienced across global websites including Deutsche Bank, with expertise in keyword research, competitor analysis, on-page optimization, Google Analytics, Google Search Console, Semrush, Ahrefs, Webtrekk, and Yext. Strong track record of collaborating with cross-functional teams to improve organic visibility, website performance, and reporting automation.

Associate SEO Manager at Deutsche Bank (2023-10 – Present)

• Lead SEO initiatives for Deutsche Bank and regional websites.
• Perform technical SEO audits, competitor analysis, keyword research, and optimization recommendations.
• Support analytics reporting using Webtrekk and Google Analytics for business stakeholders.
• Manage office listings through Yext across major search platforms.
• Automated monthly SEO reporting dashboards improving reporting efficiency.
• Collaborate with development, content, and marketing teams to improve organic visibility.
• Handling AEM Content Authoring (Create, update and edit pages)
• Identified AEO opportunities and recommended optimization strategies to enhance AI search visibility.

SEO Technical Consultant at TCS (2022-03 – 2023-10)

• Performed technical SEO audits using Semrush and Ahrefs.
• Optimized website content and produced SEO performance reports.
• Managed LinkedIn advertising campaigns and performance reporting.

SEO Executive at Futurism Technologies (2019-10 – 2022-02)

• Managed SEO for a 1M+ page aviation parts website.
• Improved crawlability through XML sitemap, robots.txt, and crawl error fixes.
• Implemented on-page and off-page SEO strategies.

SEO Analyst at ReachLocal India (2017-07 – 2019-10)

• Executed keyword research, technical audits, metadata optimization, and monthly reporting.
• Implemented internal linking and resolved crawl issues.

Bachelor of Engineering in Information Technology – Pimpri Chinchwad College of Engineering (2010 – 2014)