Sanay Tiwari

7+ years of experience across business operations, sales, business development, client acquisition, growth, category operations, brand/vendor coordination and marketplace execution.

Experience across fast-paced consumer, B2B and startup environments, with hands-on ownership of workflows, cross-functional coordination, process improvement and commercial initiatives. Currently with Blinkit in Gourmet Category operations; previously became a primary PAN-India operations POC at Hyperpure by Zomato and worked closely with founders at Eyry across sales, acquisition, growth and market expansion.

Category Associate at Blinkit (2026-07 – Present)

• Manage Gourmet Category operations across brand onboarding, brand management, assortment expansion, catalogue management and SKU launches, coordinating product and commercial requirements with brands and vendors.
• Manage NPI from product information and catalogue creation through content/image QC, approvals and stock coordination using CMS, RMS and PartnerBiz to support product launches and marketplace availability.
• Coordinate with category, brands, catalogue, QC, warehouse and supply chain teams; developed an F&V; Quality QC SOP to standardise PAN-India store-level quality evaluation.

Operations & Merchant Experience at Hyperpure by Zomato (2025-04 – 2026-07)

• Owned operational workflows for PAN-India Sales and Supply Chain teams and became a primary operational contact within 5 months, handling onboarding, account changes, documentation, refunds, returns, warehouse mapping and escalations.
• Managed the Raise a Request workflow end-to-end across Sales, SCM, Finance and support functions; independently created the first structured SOP to standardise training, knowledge sharing and process execution.
• Achieved 104 ticket closures in a single day, the highest single-day closure by an agent, while maintaining 90%+ quality.

Manager – Client Acquisition & Growth at Eyry (2022-06 – 2025-04)

• Worked closely with founders across sales, business development, lead generation, conversion, onboarding and client relationship building; managed activities across the customer acquisition funnel.
• Improved lead-to-customer conversion from approximately 7% to 20% through acquisition-process optimisation and structured follow-up; led Google/Meta Ads, WhatsApp campaigns, social media and SEO initiatives.
• Identified and executed growth opportunities across Delhi NCR and contributed to new offerings including workforce subscriptions, one-time hiring, verification services and B2B staffing solutions.

Medical Sales Representative at SOL BIOTECH (P) LTD. (2019-09 – 2022-06)

• Expanded company presence across new and under-penetrated territories through direct sales, targeted marketing and territory development; built relationships across distributors, stockists, retail medical stores, hospitals and medical centres.
• Used territory and market analysis to identify growth opportunities and managed distribution relationships, product availability, delivery coordination, retention and repeat business.

B.Com in Sales & Marketing – Jagran College of Arts, Science & Commerce, Kanpur (2018)