Sandeep Jaykumar

Results-driven content professional with 7+ years of experience in Content Writing, Copywriting, and Content Marketing across B2B and B2C environments. Proven expertise in developing high-impact, conversion-oriented content including ad copy, landing pages, email campaigns, and sales collateral to drive engagement and revenue growth. Strong foundation in SEO and digital content strategy, with the ability to create keyword-optimized content that enhances online visibility and organic reach.

Skilled in designing end-to-end content strategies aligned with customer journey stages, enabling effective lead generation, nurturing, and conversion. Experienced in managing content workflows, collaborating with cross-functional teams, and ensuring consistent brand messaging across multiple digital channels. Leveraged analytics & user insights to refine content performance, optimize campaigns & improve audience engagement.

Entrepreneurial mindset with experience in product ideation, user research, and technology-driven content solutions, bringing a blend of creativity and analytical thinking to content-driven growth initiatives.

Copywriter at Techademy (2023-08 – 2025-01)

Recognized for outstanding contribution in Q1 2024 for delivering high-quality, conversion-focused content across B2B & B2C segments. Produced multi-channel marketing assets and developed funnel-specific content strategies to drive customer acquisition and conversion.

• Recognized for outstanding contribution in Q1 2024 for delivering high-quality, conversion-focused content
• Produced multi-channel marketing assets including ad copy, emails, brochures, pitch decks, landing pages, social media content, and video scripts across B2B & B2C segments
• Developed funnel-specific content strategies (TOFU, MOFU, BOFU) to drive customer acquisition and conversion
• Enabled demand generation initiatives through gated content, nurture campaigns, and performance-driven messaging
• Built sales enablement assets such as one-pagers and pitch decks to support revenue teams

Senior Content Writer at ExcelR Solutions (2022-12 – 2023-08)

Led and mentored a team of content writers, ensuring quality, consistency, and timely delivery of marketing assets. Designed integrated content strategies and enhanced brand communication across multiple channels.

• Led and mentored a team of content writers, ensuring quality, consistency, and timely delivery of marketing assets
• Designed and executed integrated content strategies across brochures, landing pages, email campaigns, and digital creatives
• Enhanced brand communication by editing and refining marketing materials for clarity, tone, and impact
• Developed SEO-driven content strategies, producing optimized blog content to improve digital visibility and outreach
• Managed end-to-end social media content planning and execution across multiple platforms including LinkedIn, Instagram, Facebook, and Twitter
• Conceptualized and delivered compelling ad campaign copy and YouTube video scripts to support marketing initiatives
• Ensured quality assurance by proofreading and refining press releases prior to publication

Self-Employed at Independent R&D (2020-05 – 2022-07)

Conceptualized and developed an innovative startup idea focused on optimizing web traffic routing for improved engagement. Conducted competitive analysis and market research, explored API integrations, and collaborated on patent specification.

• Conceptualized and developed an innovative startup idea focused on optimizing web traffic routing for improved engagement
• Conducted competitive analysis and market research using tools like Ahrefs to identify strategic opportunities
• Explored and implemented integrations with APIs such as Stripe, Elasticsearch & Clickmeter to enhance product functionality
• Collaborated with legal experts to draft and structure a patent specification, strengthening the innovation framework

Senior Research Analyst (Overseas Education & Technology) at HURRAY EDUTECH (2019-07 – 2020-05)

Delivered IELTS training programs, provided editorial leadership, and optimized digital content. Collaborated on content ideation and strategy to improve audience engagement.

• Delivered IELTS training programs across multiple batches, enhancing student outcomes and language proficiency
• Provided editorial leadership by reviewing and refining content produced by 2–3 team members across digital channels
• Optimized digital content including blogs, landing pages & social media posts to align with brand voice & audience expectations
• Collaborated on content ideation and strategy to improve audience engagement and reach
• Authored and published SEO-optimized blog content on WordPress, ensuring quality through plagiarism checks

Project Manager at VASA Student Services (2014-10 – 2018-12)

Developed end-to-end content strategy for websites, blogs, and social media. Created user documentation, scripted and produced explainer videos, and designed marketing collateral.

• Developed end-to-end content strategy for websites, blogs, and social media to support business growth
• Created user documentation for virtual platforms, enhancing usability and customer experience
• Delivered targeted B2B and B2C content to promote education services, including GRE training and virtual fairs
• Scripted, produced, and edited explainer videos to drive product awareness and engagement
• Designed and executed marketing collateral including brochures, flyers, and digital creatives using design tools like Canva

Quantitative Trainer at VASA Training (2013-04 – 2014-10)

Delivered quantitative training programs to students.

Technical Service Associate at IBM, India (2008-10 – 2009-06)

Provided technical support and services.

Junior Test Engineer at Nanya Tech. Corp. (2006-03 – 2007-07)

Performed quality assurance and testing.

Founder at HubScout (2025-05 – 2026-03)

Founded and launched a search platform startup. Secured funding, filed PCT patent, and architected front-end using no-code tools.

• Secured funding from a US-based grant program and successfully authored and filed a PCT patent, strengthening the venture's intellectual property portfolio
• Architected and launched the front-end of a search platform using modern no-code tools, integrating PostHog analytics to track and optimize user behavior
• Led product discovery by conducting structured user interviews, validating product-market fit and refining the value proposition
• Engineered AI-assisted Python scripts to automate large-scale web crawling and seamlessly index data into Algolia for enhanced search capabilities
• Participated in the Build3 accelerator, leveraging mentorship and ecosystem exposure to scale product strategy and execution

Copywriter (Part-Time Consultant) at Techademy (2025-02 – 2025-05)

Delivered high-impact B2B marketing content including ad campaigns, email sequences, and sales collateral.

• Delivered high-impact B2B marketing content including ad campaigns, email sequences, and sales collateral, driving brand positioning and engagement

Bachelor of Science in Electrical Engineering – The University of Texas at Austin (2005-12)