Sandeep Pal

Project Manager

Talent

Lucknow, LucknowMember since May 29, 2023

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About

Excellence with having 8+ years in Product Planning, Product Benchmarking, Product LifecycleManagement Sales business development Strategic Marketing, Market Research’ experience .Proficiency in Competition bench- marking through Professional work experience in market research.

Experience

Defining product strategy for heavy-line equipment's and Excavator- Dump Truck to gain maximum market share.
New product planning & introduction process includes marketing brief,market analysis, product requirements, sales volume, pricing, positioning, defining key attributes,customer evaluation, seeding, benchmarking trial, product launch, post launch.
Competition Study: Positioning,FAB analysis, Pricing benchmarking.
Current product continuous improvements and Its Life cycle observation by doing Road Map.
CFT’s member of product improvements, cost reduction & market expansion.
To understand competition products, target market and drive Product Marketing strategy.
Preparing technical Marketing materials for the products.
Product Benchmarking for continuous improvement cycle.
Identify & handle new sales opportunities Analyzes and creates a plan for engaging the Micro market Mapping.
Follow and analyze market trends to position products, New product promotion by arranging product literature & demos.
Effective Brand communication through Financer Meet,Customer Meets & Operator meet.
Continuously improve data analysis and reporting process for value based selling and product launches.
Sales and Service team training on products, attachments and application.
To work closely with Product Design, Development and Sales teams to achieve on time product commercialization with a high standard of quality guaranteed.
Competency building of sales team through various training programs.
Provide leadership for developing and directing improvement initiatives.
To assist sales team technically for Key Account Customers.