Sandeep Verma

Results-driven Senior Performance Marketing Manager with 12+ years of experience in digital marketing, performance advertising, lead generation, and growth strategy across multiple industries. Proven expertise in managing high-budget campaigns on Google Ads, Meta Ads, LinkedIn, and other digital platforms to drive ROI, reduce CPA, and increase conversions. Skilled in SEO, SEM, campaign optimization, marketing automation, analytics, ASO, landing page optimization, and multi-channel customer acquisition.

Experienced in handling end-to-end digital marketing operations, team management, creative strategy, and data-driven decision-making to achieve business growth and brand visibility.

Sr. Performance Marketing Manager - Freelancing Work - Delhi, India

(2025-01)

• Developed and managed global B2C marketing projects for online tutoring services (Nursery to Grade 9) across multiple academic subjects.
• Researched and implemented the latest digital marketing trends, strategies, and industry best practices.
• Expanded expertise in AI-powered marketing and search optimization, including ChatGPT, AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Search Experience Optimization (SXO).
• Continuously upskilled through hands-on learning and practical application of emerging AI tools and digital marketing technologies.

Sr. Performance Marketing Manager - ASAR Digital Pvt. Ltd (SAP Software) - Noida, India

(2023-09 - 2025-01)

• Drove SAP business development across domestic and global markets.
• Managed end-to-end sales, from lead generation to contract closure.
• Built strategic client relationships and delivered customized SAP solutions.
• Generated qualified leads through digital marketing, partnerships, and networking.
• Achieved revenue targets through account management and business growth initiatives.
• Led proposal development, commercial negotiations, and contract management.
• Collaborated with technical and marketing teams to maximize customer success.
• Expanded market presence through industry events, webinars, and strategic campaigns.

Sr. Performance Marketing Manager - EMS SimulationIQ Pvt. Ltd (EMS) - Noida, India

(2019-08 - 2023-07)

• Led multi-channel performance marketing across Meta, Google, LinkedIn, and programmatic platforms.
• Drove lead generation, customer acquisition, and revenue growth through data-driven strategies.
• Optimized CPA, ROAS, and conversion rates via testing, targeting, and funnel improvements.
• Managed high-budget domestic and global campaigns with strong ROI performance.
• Enhanced SEO, landing page conversions, and overall digital presence.
• Leveraged analytics and automation tools for campaign optimization and reporting.
• Scaled marketing operations, mentored teams, and collaborated cross-functionally to achieve business goals.

Digital Marketing Lead - Tuple Technologies Pvt. Ltd - Noida, India

(2018-07 - 2019-01)

• Led multi-channel digital marketing campaigns across Google, Meta, LinkedIn, and paid media platforms.
• Managed lead generation, customer acquisition, ROAS, and revenue growth initiatives.
• Improved SEO performance, organic traffic, and Google search rankings.
• Optimized PPC, social media, email, and remarketing campaigns for higher conversions.
• Analyzed campaign data using Google Analytics, GTM, and Search Console to improve ROI.
• Managed marketing budgets, reduced CPA and increased conversion rates.
• Developed and optimized landing pages to enhance lead quality and user experience.
• Led content marketing, brand positioning, and audience engagement strategies.
• Managed WordPress websites, SEO implementation, and content updates.
• Conducted keyword research, competitor analysis, and market research.
• Implemented email automation, audience segmentation, and A/B testing.
• Monitored key KPIs including CTR, CPC, CPA, ROAS, and conversions.
• Led cross-functional teams and agency partners to drive business growth.

Digital Marketing Expert - Geek Assured Pvt. Ltd - Gurgaon, India

(2017-08 - 2018-04)

• Managed multi-channel digital marketing campaigns across Google, Meta, and LinkedIn.
• Drove lead generation, website traffic, and conversion growth.
• Optimized campaign performance to improve ROAS and reduce CPA/CPL.
• Executed SEO strategies to enhance organic rankings and visibility.
• Led social media initiatives to increase brand awareness and engagement.
• Developed high-converting landing pages to improve lead quality.
• Managed analytics, tracking and reporting using GA4, GTM, and Search Console.
• Delivered data-driven insights to support marketing and business growth.

Digital Marketing Expert - Onkar Infotech Pvt. Ltd - Gurgaon, India

(2009-06 - 2016-02)

• Led email marketing and automation campaigns to improve engagement and retention.
• Collaborated with creative teams to develop high-performing marketing assets.
• Optimized website performance, user experience, and conversion rates.
• Drove business growth through data-driven marketing strategies.
• Monitored campaign KPIs and delivered performance insights.
• Leveraged AI and automation tools to improve marketing efficiency.
• Increased organic visibility through SEO and content optimization.

BCOM - Commerce - Indira Gandhi National Open University (IGNOU), Delhi (1999 - 2004)