Sandeep Waichal

Seasoned Sales Manager with over 14 years of experience in Sales and Marketing, Business Development, Channel Strategy, and Profit-center operations. Skilled in Recruiting, Training and Coaching agents and teams, driving target achievement through regular field engagement and incentive alignment. Strong track record in identifying and onboarding Reliable Dealers and Partners, negotiating institutional tie-ups, delivering product demos, and executing targeted marketing and promotional campaigns to maximize revenue, collections, and profitability.

Resourceful and ethical leader focused on operational efficiency, compliance, and building scalable, high-performing sales models.

Regional Sales Manager - Genericart Medicine Pvt Ltd - Karnataka, India

(2025-02 - 2026-03)

• Achieve targeted market penetration in Karnataka by securing 5 net-new franchise agreements per quarter, increasing regional revenue by 25% and expanding geographic coverage to 15 key districts.
• Grow franchise network to support revenue scale-up by onboarding 5 qualified franchises per quarter
• Convert independent/unaffiliated shops into franchise or partner models to increase recurring revenue and brand presence, improving conversion rate by 25% and adding 1.5 lac revenue per converted shop.
• Increasing purchase of existing franchisees

Manager - Axis Bank - Karnataka, India

(2022-12 - 2023-04)

• Led and trained a 15-person sales team —increased team productivity, reduced onboarding ramp-up time, and improved quota attainment
• Managed operations for two clusters (Hubli & Bellary) and North Karnataka market —expanded regional market share and coverage, improved district-level revenue growth by 60%
• Handling Team Size of 25
• Drove cross-selling of general insurance and loans — grew average revenue per merchant and diversified product revenue by 30%
• Onboarded new merchants and grew them merchant base by 70%

Manager - HDFC BANK LTD - Karnataka, India

(2019-07 - 2021-01)

• Collaborated with other departments to ensure seamless workflow and operations.
• Trained 25 new hires on sales techniques and product knowledge to boost team performance.
• Managed 15 branch markets and Oversaw 3 cluster insurance sales
• Achieved insurance sales targets quarter over quarter

Assistant Manager - PINE LABS PRIVATE LIMITED

(2015-12 - 2019-06)

• Drove end-to-end B2B merchant acquisition by executing high-volume cold calls and negotiating terms to close deals.
• Analyzed client needs to recommend optimal product solutions, significantly increasing conversion rates.

Business Manager - BHARATI AXA LIFE INSURANCE COMPANY LIMITED

(2012-09 - 2015-11)

• Mastered local city dynamics quickly to identify and capture new business opportunities.
• Guided 90% of team members to qualify for performance incentives and tours.

Territory Manager - ANUGRAHA INFO SYSTEM PVT LTD

(2009-07 - 2012-09)

Financial Planning Consultant - AVIVA LIFE INSURANCE PVT LTD

(2007-12 - 2009-06)

Master in Business Administration - MBA - Sikkim Manipal University