Ayaz Aftab

Performance Marketing & E-commerce Specialist with 5.5+ years of hands-on experience scaling D2C, B2B, and marketplace brands. Track record managing monthly paid ad spend exceeding ₹6L+ across Meta and Google at sustained 4.0x–4.5x ROAS, driving 9,400+ qualified acquisitions, and lifting store conversions by 20%. Deep hands-on proficiency in Shopify/WooCommerce operations, Google Merchant Center feeds, GA4 custom event tracking, and direct-response creative testing.

Experienced in end-to-end campaign execution from media buying to customer retention funnels.

Performance Marketing & E-commerce Specialist at FFACE (GM Modular & Decoy Luxury Perfumes) (2025-11 – Present)

• Manage paid media acquisition across Meta Ads and Google Ads with monthly budgets exceeding ₹6 lakh, maintaining a sustained 4.0x ROAS.
• Run full-funnel e-commerce operations for Decoy Luxury on Shopify, optimizing product catalog pages, discovery sets, and checkout steps to increase conversion rates.
• Scaled dynamic product catalog ads for GM Modular, aligning ad sets with retail distribution categories and seasonal sales cycles to drive online and retail demand.
• Test 3–5 new creative concepts weekly with design and video teams (unboxing hooks, UGC angles, static carousels) to prevent ad fatigue and keep CPA within target.
• Set up tracking directly in Google Tag Manager and GA4, configuring custom purchase events and Meta Pixel/CAPI tracking for accurate attribution reporting.

Digital Marketing Executive (Growth & Operations) at Jaffri Creations Fountain Decor Pvt. Ltd. (2023-10 – 2025-09)

• Generated ₹7.95 lakh GMV across D2C WooCommerce and Amazon storefronts by streamlining product catalog presentation and checkout flows.
• Managed Google Performance Max and Meta campaigns on a ₹2 lakh monthly budget, consistently achieving 4.5x ROAS through weekly copy and audience testing.
• Increased website organic traffic by 30% and Amazon discoverability by 40% through technical SEO audits, high-intent product copy, and backend keyword optimization.
• Built and scaled an organic video channel to 247K+ views on YouTube, scripting product demonstrations and testing search-intent hooks to drive unpaid traffic.

Performance Marketing & CRO Specialist (Contract) at MTEI Services Pvt. Ltd. (2023-06 – 2023-10)

• Delivered 9,452 qualified customer acquisitions across digital funnels by testing targeted direct-response ad angles and mobile landing pages.
• Reduced Cost Per Acquisition (CPA/CPL) by 35% through rapid A/B testing of creative hooks, form lengths, and value propositions.
• Lifted landing page conversion rates by 20% using CRO best practices, responsive layouts, and benefit-driven calls-to-action.

Digital Marketing Specialist at HICO Tax Consultant (Financial & Professional Services) (2021-07 – 2023-06)

• Managed Google Search and LinkedIn Ads targeting commercial decision-makers, driving qualified inbound consultation inquiries and pipeline growth.
• Configured automated email nurture workflows and customer segmentation in HubSpot CRM, improving lead engagement and response speed.
• Delivered 25% year-over-year organic traffic growth through commercial content planning and technical search optimization.

Bachelor of Business Administration (BBA) – Manipal University Jaipur

Diploma in Computer Science & Engineering – Arka Jain University