Sanjay Ahir

Motivated MBA graduate specializing in Marketing & IT with a strong interest in market research, digital marketing strategies, and IT-driven business solutions. Skilled in developing data-driven marketing plans, enhancing customer engagement, and leveraging technology for business growth. Committed to continuous learning and professional development, with a strong foundation in marketing analytics, automation, and strategic decision-making.

Eager to contribute marketing and IT expertise to drive innovation and business success.

Training and Business Development - CARE HOSPITAL - Bhubaneswar, India

(2024-06 - 2024-07)

Led a Summer Internship Program (SIP) project on Technological Advancements in the Healthcare Sector.

• Spearheaded 12 community health camps focused on preventative care and wellness education, directly resulting in a 75% increase in patient participation in follow-up health programs.
• Conducted 100+ customer interactions, leading to a 20% improvement in service offerings.
• Developed a data-driven outreach strategy, boosting event attendance by 30% using analytics.

Marketing Campaign Associate - Coca-Cola

RGBS Campaign - Academic Project

• Achieved a 20% increase in order volume by registering 40 retailers within 2 days.
• Mapped outreach opportunities to 50+ stores within a two-day period, leveraging research to identify and engage with high-potential retail partners, resulting in a 30% conversion rate.
• Executed a targeted marketing campaign, achieving 95% retailer satisfaction and sustained retention.
• Analyzed campaign performance using Power BI, generating actionable insights for future improvements.

Analyst - Barbeque Nation

Service Quality Analysis - Academic Project

• Improved customer satisfaction by 25% and Net Promoter Score (NPS) by 22% using the SERVQUAL model.
• Designed and implemented a QR-based menu system, increasing accessibility by 30%.
• Conducted 150+ customer surveys, identifying key service gaps and prioritizing improvements.
• Collaborated with management to streamline workflows, reducing order processing time by 15%.

Data Visualization & Sales Performance Analysis - Flipkart

Flipkart Sales Analysis Dashboard – Power BI - Academic Project

• Developed an interactive Power BI dashboard, analyzing 1,000+ orders and achieving ₹75.21M in sales.
• Investigated sales data to determine that, on average, 40% of Electronics customers also purchased at least one Home & Kitchen item; drove cross-promotional efforts, increasing sales in Home & Kitchen by 15%.
• Visualized customer behavior: 411 medium-priced products had the highest conversions.
• Analyzed payment trends, with UPI (17.6%) and Wallets (16.9%) as the most used methods.
• Evaluated cumulative sales growth over 12 months, detecting peak revenue periods for strategic planning.
• Integrated data-driven insights into sales performance, pricing, and category contributions.

MBA - Marketing & IT - Regional College Of Management (2023-09 - 2025-06)

B.Com (Hons.) - Commerce - Biju Pattnaik College of Science and Education (2020-08 - 2023-07)