Sanjeev Bhatia
Senior Trade Promotion Specialist
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About
Senior professional with over 24 years of extensive experience in Business Development, International trade, government liaising and export promotion. Proven track record in foreign trade policy, EXIM procedures, and driving business development activities, including representing in domestic and international trade promotion exhibitions and managing stakeholder relationships.
Experience
Assistant Director (Northern Region) - The Gem & Jewellery Export Promotion Council (GJEPC) - Northern India
(2022-05 - 2025-12)
Heading regional-level operations equivalent to Director-level responsibility. Liaising with various central Ministries, Centre and State Governments, DGFT, Customs, RBI, Indian & Foreign Missions and other foreign embassies in India.
- Drove membership mobilization, renewals, and revenue generation across Northern India.
- Organized domestic & international exhibitions, B2B/B2C meets, buyer-seller meets, and trade delegations.
Joint Director – Foreign Trade Policy & Market Research - CAPEXIL Export Promotion Council (NR)
(2019-12 - 2022-04)
- Represented Council in foreign trade policy meetings.
- Managed export promotional events, international fairs, virtual expos.
- Specialized in market research for CIS, SAARC, USA & UK markets.
- Successfully coordinated over 10 international trade exhibitions.
Regional Manager & Chief State Coordinator (Training & Operations) - Apparel Training & Design Council (ATDC) - Rajasthan & Haryana
(2016-10 - 2019-03)
Managed regional skill hubs across Rajasthan & Haryana and generated good revenue through the state government led skill development programmes. Responsible for operations, team handling, administration, training programs.
- Ensured compliance with government skill development initiatives.
- Successfully launched 5 new training modules in the textile sector.
Branch Head - Federation of Indian Export Organizations (FIEO) - Ludhiana
(2013-09 - 2015-12)
- Headed Ludhiana Branch operations.
- Liaised with government bodies and exporters.
- Issued RCMCs and Certificates of Origin efficiently.
- Generated revenue through membership and events.
Manager – Trade Fairs, Exhibitions & International Affairs - Chamber of Industrial & Commercial Undertakings
(2010-07 - 2013-09)
Independently handled domestic & international trade fairs. Managed end-to-end execution of trade events.
- Coordinated with state government departments for multiple successful fairs.
- Increased participation in trade fairs by 30% year-on-year.
Assistant Manager – Space Marketing - The Indian Express Ltd.
(2007-02 - 2010-05)
Managed corporate and agency advertising sales. Executed marketing initiatives during festivals and special editions.
- Developed key client relationships resulting in increased sales.
- Successfully launched marketing campaigns for special editions.
Territory Sales Manager (Punjab & J&K) - Infres Methodex Ltd. - Punjab & Jammu & Kashmir
(2003-05 - 2007-01)
Handled government tenders, PSU accounts, banks, and corporates. Managed dealer network and vendor appointments.
- Specialized in office automation and currency handling solutions.
- Increased market share in Punjab and J&K significantly.
Sales Executive - HFCL Infotel Ltd.
(2001-05 - 2003-04)
Managed channel sales, dealer appointments, and corporate sales. Drove market expansion for CDMA mobile services.
- Successfully expanded the dealer network across Punjab.
- Achieved sales targets ahead of schedule.
Education
MBA - International Business - GJU (2006 - 2008)
M.Sc. - Computer Science - M.D.U. (2000 - 2002)
Graduation (Arts) - Arts (1994 - 1997)
