Sanya

Results-driven Digital Marketing and PPC Specialist with 4+ years of experience managing and optimizing paid advertising campaigns across Google Ads and other platforms. Experienced in leading teams, executing data-driven PPC strategies, and improving key metrics such as traffic, conversions, and ROI. Skilled in keyword research, ad copywriting, A/B testing, and budget management. Strong analytical mindset with a proven ability to enhance campaign performance and support overall digital growth.

Senior PPC Executive - Alphonso Media

(2025-02)

• Working on Latest Innovation Marketing such as Atlas by ChatGPT, Business Development with GHL
• Conducted advanced keyword research, competitor analysis, and A/B testing to improve CTR, conversions, and Quality Score.
• Reduced CPA and increased ROAS through continuous data-driven optimizations and precise audience targeting.
• Delivered weekly/monthly performance reports with insights and recommendations, ensuring seamless coordination with clients and internal teams.

PPC Team Lead - SEO Discovery

(2023-06 - 2025-01)

• Led and managed a PPC team of 9 members, ensuring smooth workflow and high-quality campaign delivery.
• Managed end-to-end PPC campaigns including keyword research, ad copywriting, bid strategies, and performance tracking to boost traffic and lead generation.
• Implemented A/B testing on ad creatives and landing pages, significantly improving CTR and conversion rates.
• Oversaw budget allocation and pacing, consistently achieving target CPC and CPA while maximizing overall ROI.

Google AdWords Executive - Globe Toyota

(2022-10 - 2023-06)

• Managed and optimized multiple PPC campaigns aligned with assigned budgets and business goals.
• Monitored keyword bids, audience targeting, Quality Score, impression share, and overall account health.
• Ensured daily and monthly budget pacing while improving campaign performance across search and display.

PPC Associate - Tech Garage Digital Pvt. Ltd.

(2021-09 - 2022-09)

• Executed and optimized PPC campaigns across Google Ads with structured keyword planning and effective ad copywriting.
• Conducted keyword research and developed well-organized paid search campaigns to improve ad relevance and quality.
• Managed bids, budgets, and key performance metrics such as impression share, Quality Score, and conversion efficiency.

PPC & SEO Executive - Bob Uncle

(2020-03 - 2021-05)

• Monitored Google Ads and social media campaigns to identify insights and optimize performance.
• Provided detailed SEO analysis and recommendations for on-page and off-page improvements.

Masters of Arts - Police Administration - Alphonso Media (2017-06 - 2019-05)

Bachelor of Engineering - Electronics & Communication - SBS College of Engineering & Technology (2012-08 - 2016-07)