Saral Tewari

Results-driven Digital Marketing professional with 8+ years of experience in IT and Media industries. Expertise in Programmatic Advertising (DV360, Google Ads, CM360), Python automation, Generative AI, and creative content strategy. Proven ability to manage cross-functional campaigns, analyze complex datasets, and deliver measurable business outcomes. Strong analytical foundation and a multidisciplinary approach spanning design, media buying, and product management.

Multi-Channel Analyst at Cognizant Technology Pvt Ltd (2023-02 – Present)

• Supported Programmatic Advertising campaigns through Display & Video 360 (DV360) Google Ads, CM360, including campaign setup, audience targeting, inventory management, pacing, bidding strategies, and Optimization.
• Provided consultation on digital media strategies, audience segmentation, programmatic buying, RTB (Real-Time Bidding), PMP Deals, SSP, DSP, Campaign Troubleshooting and measurement best practices.
• Investigated and resolved campaign delivery issues, ad serving discrepancies, budget pacing concerns, targeting challenges, Reporting & Analytics and performance-related inquiries.
• Managed and optimized 100+ programmatic campaigns across DV360, CM360, and Google Ads, improving campaign delivery and performance metrics while maintaining SLA compliance.
• Assisting clients with policy guidelines compliance, fraud, account hijacking across all platform and handling escalations, client interaction, regarding Google ad exchange, helping client's account data overall assistance, helping campaign and process Optimization in DV360 DSP, line items

Senior Page Designer at Affinity X Technology Pvt Ltd (2020-12 – 2022-01)

• Performed media planning and page layout optimization to maximize audience reach, engagement, and advertising performance.
• Managed digital page production and content placement for Tier-1 global news publishers and premium media organizations.
• Monitored global news developments, breaking news, and world affairs to support timely content updates and publication workflows.
• Conducted quality assurance checks to ensure compliance with publisher guidelines, content standards, and advertising requirements.
• Collaborated with editorial, design, and advertising, Production teams to manage digital inventory and premium ad placements.

Client Service Executive at Apertum Technology Pvt Ltd (2018-06 – 2020-01)

• Served as the primary point of contact for client and customer inquiries related to digital advertising campaigns, account issues, and platform services.
• Managed and resolved advertising-related queries, ensuring timely issue resolution and maintaining high levels of client satisfaction.
• Coordinated with internal teams to address campaign delivery issues, ad placement concerns, reporting requests, and account escalations.
• Performed daily reconciliation processes, validating transaction records, payment settlements, account balances, and financial discrepancies.
• Investigated and resolved consumer transaction-related queries, including deposits, withdrawals, payment failures, and account verification issues.
• Managed and maintained official social media accounts across Facebook and Instagram, including content publishing, audience engagement, and brand communication.

Ecommerce Executive at Scootsy India (Swiggy) Pvt Ltd (2015-01 – 2018-03)

• Maintained strong vendor and client relationships by handling onboarding, performance monitoring, issue resolution, and operational support.
• Utilized CRM systems to manage customer interactions, track service requests, and improve customer retention and engagement.
• Handled client and vendor communications, addressing operational concerns, escalations, and service-related inquiries.
• Monitored order lifecycle management, including order placement, tracking, fulfillment, cancellations, refunds, and returns.
• Collaborated with logistics teams to optimize delivery operations, reduce delays, and improve service efficiency.

Master's Degree in American Literature English MA – Jamia Millia Islamia Central University CDOL (2024 – 2026)

Bachelor Of Mass Media in Mass Media – SD College Mumbai University (2016 – 2019)