Sarala Latha

Results-oriented Digital Marketing Executive with 3 years of hands-on experience in paid digital marketing, including Google Search Ads, Performance Max (PMax), Display Ads, Paid Google Business Profile (GMB), Meta Ads, and basic SEO. Currently managing digital marketing campaigns for a multispeciality hospital, with experience in speciality-wise campaign planning, lead generation, local search visibility, audience targeting, budget management, conversion tracking, and campaign optimization. Previously managed Meta advertising campaigns for an educational institution, including campaign setup, audience targeting, optimization, performance monitoring for 8 months, and paid advertising.

Also completed a 6-month Digital Marketing internship at ODMT, gaining practical exposure to Google Ads, Meta Ads, SEO, keyword research, content, and digital marketing fundamentals. Strong analytical, communication and coordination.

DIGITAL MARKETING EXECUTIVE - Multiplier AI - Hyderabad

(2024-11)

• Manage digital marketing activities for Manipal Hospitals for Kharadi Pune with Daily Budget Rs. 30,000 and Palamvihar Unit with Rs 52,000, supporting the online marketing requirements of multiple medical specialities and healthcare services.
• Plan, execute, monitor, and optimize Google Ads campaigns based on speciality-wise marketing objectives, target locations, audience requirements, and lead-generation goals.
• Manage and optimize Google Search Ads campaigns using relevant keywords, search intent, ad copy, audience targeting, bidding strategies, and negative keywords.
• Conduct keyword research and search-term analysis to identify high-intent search queries for different hospital specialities and healthcare services.
• Create and manage Performance Max (PMax) campaigns to increase reach, conversions, and qualified patient enquiries across Google's advertising network.
• Manage Google Display Ads campaigns for brand awareness, remarketing, audience targeting, and hospital service visibility.
• Handle Paid Google Business Profile (GMB) campaigns to improve local visibility of hospital services and individual doctors.
• Develop speciality-focused campaign strategies based on target audience, geographic location, healthcare services, search intent, and business objectives.
• Create and optimize ad copies, headlines, descriptions, and campaign assets aligned with speciality-specific services and user search intent.
• Monitor key campaign metrics including impressions, clicks, CTR, CPC, conversions, Cost Per Lead (CPL).
• Regularly optimize campaigns through keyword analysis, search-term analysis, bid adjustments, budget allocation, and ad-performance evaluation.
• Track and analyze leads, enquiries, calls, appointment requests, IPs and other conversion actions generated through digital campaigns.
• Monitor campaign performance across locations, devices, audiences, keywords, and individual hospital specialities to identify opportunities for improvement.
• Manage and optimize advertising budgets to improve campaign efficiency, lead generation, and return on advertising spend.
• Conduct competitor and market analysis to identify relevant keywords, audience opportunities, and emerging healthcare search trends.
• Prepare regular campaign performance reports covering advertising spend, leads, conversions, CPL, campaign performance, and key insights.
• Coordinate with internal teams and client-side stakeholders to understand campaign requirements and implement digital marketing strategies.
• Support local digital marketing initiatives aimed at increasing hospital visibility and attracting relevant users from targeted geographic locations.
• Monitor the performance of multiple medical specialities and identify opportunities to improve online visibility, qualified traffic, patient enquiries, and lead generation.
• Maintain and optimize campaign structures based on changing business requirements, audience behaviour, campaign data, and performance trends.

Digital Marketing (Educational Institution) - NextGenTech

8 Months

• Managed and optimized Meta Ads campaigns to support student admissions, enquiries, and institutional marketing objectives.
• Planned and executed Facebook and Instagram paid advertising campaigns based on target audience, location, courses, and campaign objectives.
• Created and managed campaigns, ad sets, audiences, creatives, placements, and budgets within Meta Ads Manager.
• Monitored key performance metrics including reach, impressions, clicks, CTR, CPC, leads, cost per lead, and campaign performance.
• Optimized campaigns through audience refinement, budget adjustments, creative testing, placement analysis, and performance monitoring.
• Conducted basic competitor and audience research to identify relevant targeting opportunities.
• Coordinated with the content and creative teams for ad creatives, promotional content, and campaign requirements.
• Supported basic SEO activities, including keyword research, on-page optimization, content optimization, and search visibility improvements.
• Assisted in monitoring website and search performance and identifying areas for improvement.
• Prepared campaign performance updates and provided insights based on Meta Ads data and audience behaviour.

Digital Marketing Intern - ODMT

6 Months | Internship | Online Digital Marketing

• Gained practical hands-on experience in Google Ads, Meta Ads, SEO, and digital marketing campaign management.
• Assisted in setting up and monitoring Google Search and Meta advertising campaigns.
• Conducted basic keyword research and competitor analysis for digital marketing campaigns.
• Assisted with ad copy development, audience targeting, campaign monitoring, and performance analysis.
• Gained exposure to Google Ads campaign structure, bidding, keywords, search terms, and basic conversion tracking.
• Assisted with basic SEO activities, including keyword research, on-page optimization, content optimization, and website visibility.
• Monitored campaign metrics and supported the preparation of digital marketing performance reports.
• Developed practical knowledge of paid advertising, SEO, social media marketing, and digital campaign optimization.

Bachelor of Technology (B.Tech) - Electronics & Instrumentation Engineering - JNTU Affiliated

Intermediate (+2) - Kendriya Vidyalaya, Hyderabad

CBSE / 10th - Kendriya Vidyalaya, Hyderabad