Sareena Hasda

Senior UI/UX Designer with 6+ years of experience designing user-centered web and mobile products across B2B SaaS, enterprise and government platforms. Skilled in Figma, Adobe XD, Design systems, User research, Wireframing, Prototyping and Usability testing. Passionate about simplifying complex workflows into intuitive experiences and collaborating with cross-functional teams to build scalable, impactful digital products.

Senior Software Design Engineer UI/UX at Intertec Systems Pvt Ltd (2024-01 – Present)

Industry: Government SaaS, Inspection Systems, Insurance, Workflow Platforms Sharepoint Websites

• Led end-to-end UI/UX design for enterprise insurance platforms, simplifying quote generation, policy issuance and customer workflows.
• Designed workflow-heavy government applications for Dubai, including Inspection, RAK Q&E and customer-facing portals across web and mobile.
• Redesigned SharePoint intranet portals, improving information architecture, dashboard usability and employee experience through modern UI patterns.
• Built and maintained design systems, reusable components and UX guidelines to ensure consistency across products.
• Collaborated closely with Product Managers, Business Analysts, Developers, QA teams and stakeholders to translate business requirements into intuitive user experiences.
• Conducted competitive analysis, user research, design validation, and usability testing to improve task completion and overall user satisfaction.
• Mentored and onboarded two junior designers, helping establish design standards, review processes, and best practices.

Associate UI/UX Designer at Kartbites (Slurpalicious) (2019-01 – 2023-12)

Industry: Food & Beverage

• Designed end-to-end user experiences for a food delivery platform, including customer applications, restaurant management portals and admin dashboards.
• Conducted user research & competitor analysis to identify usability issues & improve ordering experiences.
• Created user flows, journey maps, wireframes, and interactive prototypes using Figma.
• Designed responsive interfaces for web and mobile applications.
• Collaborated closely with developers to ensure accurate implementation and smooth design handoff.
• Fundamental guideline to implement design thinking approaches empathising, brainstorming, wireframing, prototyping and testing.

MCA in Computer Technology – Bangalore University (2016-01 – 2019-12)