Saroj Kumar

Results-driven SEO Specialist with 6+ years of experience improving online visibility, organic traffic, and conversions across B2B, B2C, D2C, e-commerce, and real estate industries. Expertise spans on-page, off-page, technical, and local SEO, along with AEO, GEO, and LLM SEO to strengthen performance in AI-powered search ecosystems. Skilled in Ahrefs, SEMrush, Screaming Frog, Google Analytics (GA4), Tag Manager, Search Console, Microsoft Clarity, and HubSpot.

Known for achieving first-page rankings, enhancing content discoverability, and delivering measurable growth through data-driven SEO frameworks.

SR. SEO SPECIALIST - LINQMD

(2026-03 - 2026-07)

• Develop and execute comprehensive SEO strategies to improve organic visibility, traffic, and conversions.
• Create and optimize content aligned with search intent, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) best practices.
• Implement AI SEO and LLM SEO techniques to strengthen performance in AI-powered search ecosystems.
• Manage Social Media Optimization (SMO) and Social Media Marketing (SMM) campaigns across platforms.
• Conduct keyword research, on-page optimization, and technical SEO audits to drive measurable growth.
• Track and analyze performance using Google Analytics (GA4), Search Console, and other reporting tools.

SR. SEO SPECIALIST - BLUELOTUS ENTERPRISES

(2024-12 - 2026-03)

Project: bluelotusafety.com

• Developed and executed SEO and digital marketing strategies for B2B brands to improve online visibility, organic traffic, and conversions.
• Performed website audits, keyword research, and content optimization to achieve higher search engine rankings.
• Managed organic social media marketing to increase engagement and strengthen brand presence.
• Planned and optimized Meta (Facebook & Instagram) paid marketing campaigns to drive targeted traffic and leads.
• Collaborated with and managed client conversion teams, tracking performance using Ahrefs, SEMrush, SE Ranking, Moz, GA4, Tag Manager, Search Console, Microsoft Clarity, and HubSpot.
• Applied advanced expertise in on-page, off-page, technical, and local SEO, including AEO, GEO, and LLM SEO, while leading digital marketing teams.

SEO SPECIALIST - OUTRÉ (42 SIGNS INFOSYSTEM LLP)

(2022-11 - 2024-08)

Projects: scentsperfumes.com.au, westcourt.com.au, roxbylane.com, nextgenskills.com.au, fencrgatr.com

• Managed SEO for B2C and B2B international projects, including website analysis, strategy planning, and on-page optimization.
• Worked on an e-commerce website redesign, optimizing meta tags, schema, and site speed for better Google rankings.
• Implemented content and technical SEO improvements to increase organic traffic and visibility.
• Developed blog and content strategies that earned featured snippet placements.
• Collaborated with design and development teams to ensure SEO best practices were applied.

SEO EXECUTIVE - DENTSU ADVERTISING & MEDIA SERVICES INDIA PVT LTD

(2022-03 - 2022-07)

Projects: Maruti Suzuki, Toyota, Mom Expresso, Jos Alukkas

• Conducted competitive analysis to identify content gaps, technical SEO issues, and growth opportunities.
• Performed keyword research using Google Keyword Planner and Moz, including Local SEO keywords for targeted locations.
• Optimized on-page SEO elements such as meta tags, headers, URLs, internal linking, and schema markup.
• Improved Technical SEO by fixing crawl errors, site speed, mobile usability, indexing, and Core Web Vitals.
• Strengthened Local SEO through Google Business Profile optimization, NAP consistency, local citations, and performance tracking.

SEO EXECUTIVE - STARTEK PVT. LTD. (CONTRACT WITH FLIPKART)

(2021-06 - 2021-12)

Project: noon.com

• Specialized in on-page, off-page, and local SEO to improve organic visibility and search rankings.
• Implemented PCA (Product Contextual Ads) and VCPM (Viewable Cost Per Mille) campaigns to drive targeted reach and brand awareness.
• Conducted comprehensive website health checks, identifying technical and SEO-related issues.
• Collaborated with development and technical teams to resolve SEO, performance, and indexing challenges.

SEO EXECUTIVE - CITYMAX HOTELS INDIA PVT. LTD. (LANDMARK GROUP)

(2018-10 - 2020-12)

Project: Krispy Kreme

• Conducted comprehensive website health checks and worked with technical teams to resolve SEO and performance issues.
• Applied data-driven SEO strategies to improve user experience, engagement, and search rankings.
• Managed blog planning, content optimization, and on-page SEO to drive organic traffic growth.
• Executed off-page, local SEO, and technical SEO initiatives to enhance visibility and search performance.

Bachelor of Science - B.Sc. - F.M. University (2008-06 - 2011-12)

PGDCA - Micro IT, Balasore (2011 - 2011)