Dvs Roopesh

6+ years of hands-on experience in Search Engine Optimization (SEO), driving organic pipeline growth and lead generation across SaaS, DaaS, AdTech, EdTech, and gaming companies, for both B2B and B2C audiences. Proven expertise in Technical SEO, Programmatic SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI-driven strategies to improve organic visibility.

SEO Specialist at Ambee (2024-03 – Present)

• Increased organic traffic on Google by 40% QoQ and on Bing by 1096% YoY through strategic onpage, technical, and content optimization.
• Applied AEO and GEO best practices to expand LLM visibility across ChatGPT, Gemini, Claude, and Perplexity, earning citations on 282 pages tracked via Semrush.
• Drove high-intent BOFU organic traffic generating leads and MQLs, contributing 68% of the pipeline.
• Led two programmatic SEO initiatives generating 30,000+ location-based landing pages, now driving 28% of total organic traffic and 7% of total organic leads.
• Secured Google AI Overview placement for 54 pages by strengthening E-E-A-T and Helpful Content signals, restructuring content, and optimizing for freshness and entity relevance.
• Built AI-assisted workflows to accelerate technical SEO audits, keyword clustering, and competitive research, improving turnaround time on audits and identifying content gaps faster.
• Managed SEO across 5 websites, leveraging A/B testing and user behavior insights to improve engagement and conversions.
• Achieved page 1 rankings for 74 of 120 target keywords (62%), strengthening organic search visibility across core service pages.

SEO Analyst at GreedyGame Media Pvt. Ltd. (2022-12 – 2024-03)

• Successfully migrated website without losing traffic and deployed a cookie compliance solution for retargeting, resulting in a 20% increase in new users.
• Supervised a team of 5 writers, overseeing content development and publishing 150+ SEO-optimized articles through AI-assisted briefs and nested schema markup.
• Achieved a Google PageSpeed performance score of 94 from 33 by optimizing core web vitals and reducing page load time by 1.2+ seconds through code and image optimization.
• Developed website architecture based on keyword clusters and acquired over 1400 backlinks through digital PR and diversified link-building strategies.
• Improved landing page conversions by 30% using heatmap and session recording insights.

SEO Analyst at Technoarete Pvt. Ltd. (2021-04 – 2022-12)

• Executed backlink campaigns using Ahrefs and Semrush, elevating DA by 18 points.
• Partnered with developers, designers, and content teams to integrate SEO best practices.
• Launched Facebook Ad campaigns with low cost-per-click and 25% improvement in lead quality.
• Tracked and analyzed website performance using Google Analytics reporting insights via Looker Studio dashboards for strategic optimization decisions.

Digital Marketing Executive at Freelance (2020-06 – 2021-04)

• Implemented on-page and off-page SEO strategies for enhanced performance and organic traffic.
• Managed and streamlined content across social media channels, maintaining a cohesive brand presence.

Testing Engineer at Fuji Electric Consul Neowatt (2019-08 – 2020-06)

• Engineered hardware and software testing in a controlled environment before production release.
• Generated reports on diagnostic results, non-compliance, and identified issues during production.

Digital Marketing Executive at Laetus Dating Pvt. Ltd. (2018-09 – 2019-08)

• Created and published engaging content across multiple social media platforms.
• Led a moderation team of interns, reviewing user profiles to ensure compliance with community guidelines.

B.E in EEE – Aarupadai Veedu Institute of Technology (2017)