Arjun Senthilraj

As an Email Marketing Specialist, I help direct-to-consumer e-commerce and Insurance, brands increase their repeat orders and customer loyalty using email and SMS marketing. I have over two years of experience in planning, creating, testing, and optimizing email and SMS campaigns using Moengage, Benchmark, Hubspot, and other tools. I also run campaigns for SAAS products.

I have a strong background in direct response copywriting, social media marketing, and sales funnels, which enables me to craft persuasive and engaging messages that drive conversions and retention. I also have multiple certifications in email marketing, SMS strategy, and copywriting from reputable organizations. My mission is to help e-commerce businesses grow their revenue and build long-term relationships with their customers.

I was working as an email marketing specialist in the insurance vertical of the Information Technology industry.

Developed and implemented email marketing campaigns using Mailchimp for the client Libarata Financial Services.

*Ensured only individuals who requested to receive emails were sent them.

*Promptly processed all unsubscribe requests.

*Improved HTML, CSS, and fixed other performance issues to provide proper rendering across email service providers, and desktop and mobile devices.

*Ensured brevity and accuracy of marketing messages.

*Consulted with clients for email marketing campaign planning.

*Designed, developed and implemented email marketing campaigns.

*Reviewed emails for brevity and accuracy of information.

*Sent emails to those people who had requested more information.

*Completed unsubscribe requests quickly.

*Ensured proper email delivery to leads. Responsible for A/B testing for the purpose of optimizing open rates, click rates and conversion rates.

I have done Bachler's in Computer Application.