Saurav K

Digital Marketing professional with 6 years of experience driving growth through Google Ads, SEO, Lead Generation and B2B Prospect Research. Have worked across SaaS, Finance, Hospitality and IT, managing end-to-end campaigns, building prospect pipelines and delivering measurable results. Adept at leveraging AI tools and automated workflows to improve efficiency across SEO, paid media and prospecting.

Digital Marketing Consultant at DM World ME FZE | PitchDeck.Design (2026-04 – Present)

• Currently working on a contract-based digital marketing project for an IT services and technology provider. Responsible for developing and executing end-to-end digital marketing strategies, with a focus on LinkedIn content strategy and outreach, website management, SEO planning and implementation for core service offerings, as well as B2B prospect building and lead generation campaigns.

• Freelance B2B prospect research and lead generation project for a fundraising consultation firm, identifying and building targeted prospect lists across social platforms and events, and conducting multi-channel outreach via LinkedIn and email to book demo meetings.

Marketing Team Lead at Equdai Software Solutions (2024-03 – 2026-02)

• Directed a team of 10 members to effectively manage and execute client digital marketing campaigns.

• Managed Google Ads campaigns for service-based businesses. Enhanced performance through ad creative testing, audience segmentation, bid adjustments and keyword match type analysis, while delivering detailed performance reports to clients.

• Developed and implemented digital marketing strategies, conducted client meetings to understand requirements, share insights and ensure campaign success.

• Assigned and monitored daily team tasks, tracked progress and reviewed deliverables using a task management tool.

• Performed weekly SEO audits, prepared monthly performance reports and held client meetings to review progress and strategy.

• Utilized AI tools for content creation, ad copy-writing, SEO topic clustering, keyword research, schema generation and social media scripting to boost efficiency.

SEO Trainer at UrbanPro (2023-09 – 2024-01)

Trained 10+ students for Search Engine Optimization (SEO) in the platform, guiding them in starting an SEO campaign following a proper SEO Methodology.

Digital Marketing Specialist at Scaalex Business Solutions Private Limited (2022-12 – 2023-08)

• Prospect Research - Finding new prospects and leads through multiple channels and 3rd party platforms.

• SEO - Handled SEO Campaign of the company's website focusing on content strategy, link building, competitor Analysis and on-page optimization. Ranked transactional intent keywords by publishing BOTF content and optimizing existing blogs with updated content and keyword.

• Lead generation - Optimizing for lead conversion across websites by setting up trained AI chatbots and lead generation through LinkedIn prospect outreaching.

• Google Ads - Executed end-to-end Google Ads campaigns, including setup, competitor analysis, keyword research, bid optimization, tracking code implementation and negative keyword management.

• Increased site session by 20% by optimizing On-page SEO, Mobile page experience, Compressing Image sizes and adding engaging popups.

• Setup 3rd party booking engine in the website and converted existing organic visitors into consistent monthly bookings.

• Created Video Ads and posts and ran weekly ad campaigns across Meta and Instagram.

• Designed logos for the company's 2 upcoming Resort projects.

• Acquired leads through lead capture forms and page specific popups.

• Acquired 400 new Backlinks and boosted Traffic by 38% within 3 months by optimizing for On & Off Page SEO, performing Competitor analysis & Link building.

• Ranked for 36 new keywords in the SERP for the domain within 3 months.

• Ranked for 4 new keywords in the top 3 local pack results & 5 new keywords in the local results overall by implementing local SEO strategies like Business listing, GMB optimization, business directory submission etc.

BCA – St Aloysius (Deemed to be university) (2016-06 – 2019-06)

– Bharathiya Vidya Bhavan