Sayantika Roy
Associate Consultant in PR, driving media coverage through strong storytelling, outreach, and campaign execution.
Talent
New DelhiMember since May 1, 2026
Media OutreachMedia PitchingPress Release WritingJournalist ResearchEditingProofreadingBylinesThought LeadershipFact-Checking
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Media OutreachMedia PitchingPress Release WritingJournalist ResearchEditing
About
Journalism graduate with experience in public relations, media outreach, and content development. Skilled in media pitching, press release writing, journalist research, and storytelling. Strong ability to develop compelling narratives and support communication strategies in fast-paced environments.
Experience
Associate Consultant at Evoc Communications Pvt Ltd (2026-02 – Present)
- Draft media pitches, press releases, and outreach emails for client campaigns
- Conduct journalist research and build targeted media lists
- Execute media outreach and follow-ups to secure coverage opportunities
- Develop story angles, bylines, and thought leadership content
- Track media coverage and maintain campaign reports
- Coordinate with internal teams to align messaging with client objectives
Retail Assistant at Primark (2025-06 – Present)
- Managed customer interactions in a high-volume retail environment
- Supported inventory management and stock replenishment
- Resolved customer queries efficiently
Education
MA in International Journalism – University of Essex (2024 – 2025)
BA in English Honours – University of Calcutta (2020 – 2023)
Skills
Associate Consultant in PRdriving media coverage through strong storytellingoutreachand campaign execution.
