Tanya Purwar
Performance Marketing & Social Media Associate | Driving ROI through Ads & Content
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About
BBA graduate with 1 year of hands-on-experience in multi-platform social media management and performance marketing. Skilled in ideation, scripting, video production, and campaign execution across Instagram, Facebook, Snapchat, Pinterest, LinkedIn, Twitter, and YouTube. Experienced in running Meta ad campaigns and generating qualified leads through community engagement and analytics-driven optimization. Passionate about blending creativity with data to drive measurable business growth.
Experience
Social Media Associate at Skillinabox (2025-09 – 2026-02)
Managed multi-platform social media campaigns with focus on content strategy and performance optimization
- Managed campaigns across Instagram, Facebook, Snapchat, Pinterest, LinkedIn, Twitter, and YouTube
- Led end-to-end content workflows: ideation, scripting, shooting, scheduling, and posting
- Revamped content strategy, driving +42% profile visits and +28% story engagement in 3 months
- Executed Meta ad campaigns with optimized targeting and creatives
- Analyzed performance using Instagram Insights and Meta Ads Manager
- Produced high-impact reels, carousels, and stories aligned with campaign goals
Social Media Intern – Instagram Strategy at Event Call (2024-06 – 2024-12)
Managed Instagram content strategy and analytics for brand optimization
- Designed and managed Instagram content calendar to align with brand goals and campaign timelines
- Created and edited posts, reels, and stories using Canva and Inshot for maximum audience engagement
- Monitored Instagram Insights to track reach, engagement, and follower growth, and adjusted content strategy based on performance metrics
Education
Bachelor of Business Administration in General Management – Shri ramswaroop memorial college of management, Lucknow (2025-05)
