Sejal Mishra

Highly analytical Business Development and Strategy professional with a proven track record in market intelligence, competitive strategy, and executive decision support for technology-led organizations. Brings an entrepreneurial foundation and hands-on expertise in GenAI/Agentic AI to translate complex research into actionable growth strategy — informing partnerships, product direction, and acquisition decisions at the executive level. Known for structured thinking, an ownership mindset, and consistently turning research into practical business outcomes.

Business Development Associate at Casepoint (2024-07 – Present)

Functioning as Market Intelligence & Competitive Strategy lead embedded with the Executive Leadership Team, driving executive decision-making through market intelligence, competitive research, and strategic analysis at a leading Legal Tech SaaS company.

• Competitive Intelligence: Designed and led a company-wide competitive intelligence program tracking competitor strategy across product, marketing, sales, and technology, delivering regular briefings to the Executive Leadership Team (ELT).
• M&A Research: Produced acquisition target research reviewed directly by the C-suite, evaluating candidates across financials, technology stack, leadership structure, litigation history, and strategic fit.
• AI Landscape Analysis: Led end-to-end GenAI and Agentic AI research benchmarking 15+ vendors, mapping competitor implementations, and delivering a strategic recommendation adopted by the product team.
• Market Outlook Modelling: Built 5–10 year market outlook models for the legal technology sector, identifying addressable growth opportunities and informing the company's long-term revenue roadmap.
• Product Feasibility: Evaluated product and feature feasibility across 8+ competitive offerings, sizing market demand and modelling ROI scenarios to support roadmap prioritization.
• Account Intelligence: Identified high-intent organizations using 6sense (intent data platform) and conducted detailed stakeholder mapping to support targeted pipeline development.
• Intelligence Process Automation: Built an AI agent in Microsoft Copilot Studio to automatically gather competitor news, structure findings into a shared tracker, and distribute summaries to stakeholders by email — eliminating manual research effort and accelerating intelligence delivery.
• Executive Reporting: Presented strategic research outputs directly to the ELT on a recurring basis, influencing key decisions on growth strategy, partnerships, and investments.
• Team Leadership: Mentored two junior analysts, introducing structured research frameworks that improved output consistency and reduced delivery turnaround time.

Business Development Executive at Tecocraft Infusion Pvt Ltd (2023-05 – 2024-06)

Drove international business development, strategic sales planning, and key account management for an IT services organization.

• Directed international sales efforts across the US and European markets, managing key accounts and building long-term client relationships that sustained recurring revenue.
• Developed and executed go-to-market strategies tailored to US and European buyer behavior, expanding the client base in markets with longer sales cycles and higher compliance expectations.
• Led client negotiations and maintained ongoing communication with international stakeholders across multiple time zones, sustaining high account retention.
• Partnered with cross-functional delivery teams to ensure seamless project execution and client satisfaction across geographically distributed accounts.

Business Development Executive at ANS IT India Pvt Ltd (2022-10 – 2023-05)

Led growth operations and business development, focusing on distribution expansion and market penetration.

• Spearheaded strategic sales initiatives for IT hardware and software distribution, negotiating partnerships that drove distribution growth across target markets.
• Identified high-value growth opportunities in the IT distribution channel through daily collaboration with distributors, resellers, and key stakeholders.
• Exceeded established growth targets in three consecutive review periods by nurturing partnerships with key customers, channel partners, and distributors.

Co-Founder at Bi-Energies Pvt Ltd (2019-06 – 2022-06)

Co-founded and led a renewable energy venture, overseeing end-to-end project development, operations, and strategic growth initiatives.

• Business & Operations Leadership: Co-founded and directed a renewable energy venture end-to-end, owning organizational strategy, daily operations, and P&L performance from inception to scale.
• Product Innovation: Conceptualized, researched, and engineered a low-energy food crusher for biogas units, leading the project from prototype through to a filed patent (Application No. 201921006404).
• Market & Product Research: Conducted iterative market research and field testing to validate product-market fit, directly shaping product design decisions and go-to-market positioning.
• Project Execution: Managed end-to-end delivery of renewable energy installations, ensuring adherence to safety, timeliness, and sustainability standards across all project sites.
• Team Leadership: Recruited, trained, and managed department heads, building a performance management system that improved cost-effectiveness by 15%.
• Financial & Budget Management: Owned budget planning and allocation across product development, marketing, and growth functions, aligning spend with strategic priorities.
• External Recognition: Earned 1st Place at the Indian International Science Festival (Renewable Energy), cleared Stage 1 of the BIRAC Innovation Challenge (SOCH), won runner-up at the Youth Co:Lab National Innovation Event, and secured SSIP prototype development funding — with the biogas initiative additionally honored by the Surat Municipal Corporation under Swachh Bharat 2020.

Bachelor of Engineering – Pacific School of Engineering, Gujarat Technological University (2015-07 – 2019-05)