Kavisha Bhatnagar

Research and market intelligence professional with experience in Technology, Media, and Telecommunications, delivering actionable insights through primary and secondary research, competitor analysis, market assessments, and company profiling. Skilled in client engagement, expert interviews, thought leadership, and data-driven reporting. Proficient in Salesforce, LinkedIn, and GenAI tools such as Microsoft Copilot to improve research efficiency and support business development.

Business Analyst at Evalueserve (2022-11 – Present)

• Served as a TMT domain expert providing strategic market intelligence and sector insights to a Partner at a Big 4 consulting firm.
• Conducted secondary & primary research to create reports for client projects across different verticals including Technology, Media and Telecommunication.
• Delivered market insights, competitor analysis, benchmark reports and company profiles.
• Developed survey questionnaire, conducted expert interviews and created insightful analytical reports based on the gathered primary data.
• Leveraged Salesforce and LinkedIn to capture, manage, and maintain client and prospect data, supporting business development and client engagement initiatives.
• Leveraged data from various industry reports, publicly available information and databases.
• Leverage GenAI (Microsoft Copilot) to streamline repetitive workflows, reduce manual effort, and improve the accuracy and efficiency of market insights.
• Delivered monthly newsletters to clients and created thought leadership content & point of view (POV) on key topics.

Senior Research Associate at Netscribes (2022-02 – 2022-10)

• Conducted research using diverse sources and methodologies to efficiently gather relevant, high-quality information.
• Prepared client-ready deliverables in PowerPoint, Word, and Excel, ensuring professional presentation and accuracy.
• Analyzed data and information to derive actionable insights aligned with client objectives.
• Contributed to client communication through email updates and coordination across the project lifecycle, maintaining transparency and alignment.

Research Associate at Unimrkt Research (2020-09 – 2022-02)

• Utilized market databases (CapIQ, Factiva, Hoovers, ZoomInfo) to source and validate intelligence, supporting analysis of 100+ companies and industries.
• Analyzed market, competitive, and customer trends, identifying 3–5 major industry shifts per quarter and evaluating their impact on key market segments.
• Delivered actionable insights and findings that improved project understanding, contributing to a 20% reduction in turnaround time and higher-quality deliverables.
• Enhanced team decision-making by providing clear, data-backed recommendations that strengthened client strategies and outcomes.

Post Graduate Programme in Management – IBS Gurugram (2018 – 2020)

Bachelor of Business Administration – UPES (2014 – 2017)