Chief Manager - Branch Operations & Business Development - Central Bank of India - Corporate communication Department central Office, Mumbai, CHENNAI ZONE
(2018-05 - 2025-05)
Oversaw multifaceted operations, KYC/AML compliance, and business development strategies, ensuring seamless operational functions, enhanced customer satisfaction, and robust business growth while upholding the highest standards of governance and regulatory compliance.
- Execution of DRT/CJM COURT ORDERS for selling of NPA - secured assests through E AUCTION under SARFAESI ACT 2002.
- ISSUING & REGISTERING OF SALE CERTIFICATE under SARFAESI ACT 2002.
- Directed holistic branch operations, KYC/AML compliance and spearheaded strategic business development initiatives, fostering operational excellence and amplifying profitability.
- Mentored and coached branch teams, cultivating enhanced service quality and driving substantial business growth.
- Administered comprehensive credit appraisals, overseeing loan disbursal and recovery processes optimizing resources and minimizing risks.
- Spearheaded effective stressed asset and NPA management, engaging in strategic legal coordination with DRT and courts furthering asset recovery through E-auction sale under SARFAESI ACT 2002 as an Authorised officer and registration of sale certificate at SRO.
- Enforced strict adherence to internal and external audit standards, fortifying risk governance practices and safeguarding financial integrity.
- Devised and executed financial inclusion programs and key government credit schemes, fostering community empowerment and inclusive growth.
- Achieved consistent branch performance excellence, driving significant improvements in key growth parameters.
- Enhanced customer satisfaction and retention by implementing targeted relationship management strategies.
- Enhanced and strengthened relationships with legal, audit, and valuation professionals ensuring compliance and promoting industry best practices.
- Effectively recovered high-value and stressed assets through meticulous strategic implementations, securing financial stability and asset quality.
Public Relations Officer - Central Bank of India - zonal office Chennai, CHENNAI ZONE
(2014-05 - 2018-05)
Managed the Central Bank of India's public image and communication strategies, coordinating media, MAINTAINING GOOD RELATIONS with MEDIAS, EMPLOYESS and CUATOMERS and driving relations across various communication channels.
- Arranging press conferences and press releases.
- Formulated and executed PR strategies and internal/external communication policies to boost brand visibility.
- Strengthened brand reputation through adept media coordination, impactful press releases, and strategic outreach initiatives.
- Established alliances with various governmental and industry organizations spearheading joint campaigns.
- Managed internal employee communications, promoting efficient internal channels and improved transparency.
- Organized press conferences and media briefings leading to increased brand awareness among the public.
- Improved and strengthened brand image ratings by implementing targeted communication policies.
- Significantly improved and facilitated internal relations with more than 600 employees.
- Created communication strategies for product launches.
- Sale Certificate under SARFAESI ACT 2002 issued and registered with SRO concerned for recovering NPA assest dues through District court/DRT manager - Central Bank of India - RETTANAI, CHIDAMBARAM
(2011-06 - 2014-05)
AS A INCHARGE OF THE BRANCH, STRICTLY ADHERED KYC/AML COMPLIANCE as per RBI GUIDELINES, BRANCH ACHIVED ALL BUSINESS PARAMETERS, DEVELOPMENT OF THE BRANCH, OPERATION, CREDIT MANAGEMENT, NPA MANAGEMENT, RECOVERY ETC. BEFORE THIS ASSIGNMENT I WORKED AS A ASST MANAGER FROM OCT 2006 TO JUNE 2011 in CHENNAI REGION BRANCHES UNDER CHENNAI ZONE.
- DEPOSIT AND ADVANCES TARGETS WERE ACHIEVED.
- PRIORITY SECTOR ADVANCE TARGET WAS ACHIEVED
- BANCASSURANCE BUSINESS SET TARGET WAS ACHIEVED.
- KYC/AML COMPLIANCE ADHERED AS PER THE RBI GUIDELINES.
