Shaheen Xec

BFSI Product Manager with 2.5+ years at L&T Finance in SME lending, product strategy and portfolio analytics. Owned CGTMSE implementation, assessed 200+ markets and supported 150+ location launches as the portfolio reached ₹6,500 crore. Now delivering product launches and API-enabled workflows at Sverve Beauty; built a CV analysis product using external APIs.

Product Manager (Founder's Office) - SVERVE BEAUTY

(2026-07)

• Managed end-to-end NPD timelines for 2+ SKU launches, reducing time-to-market by 30%.
• Authored PRDs and formulation briefs, aligning creative and technical teams on product claims, texture and scent.
• Analyzed competitor launches, pricing and social sentiment; tracked retailer feedback and sales velocity to inform trend reports and second-wave product iterations.

Professional Development And Family Business Operations - CAREER DEVELOPMENT BREAK

(2025-12 - 2026-07)

• Upskilled in Python, Jira and AI applications, strengthening skills relevant to product and technology work.
• Built a CV-scoring AI product with explainable outputs; validated scores across profiles, refined scoring logic, and resolved API response-handling issues.
• Handled daily family-business operations and finances, supported expansion planning, and used AI to generate marketing materials.

Product Manager, SME Loans - L&T FINANCE

(2023-05 - 2025-11)

• Owned the CGTMSE integration from opportunity assessment and planning through implementation, coordinating requirements and dependencies across Sales, Credit, Policy and Compliance to expand collateral-free SME lending access.
• Conducted structured market research across 200+ prospective locations, assessing customer reach, competitor presence, product positioning and hub-and-spoke coverage; translated findings into market-entry and rollout priorities.
• Led the launch of 150+ business locations across India, supporting the growth of the SME portfolio as it reached INR 6,500 crore in book size.
• Designed and maintained daily MIS dashboards tracking book size, disbursements, delinquency and bounce rates, providing senior leadership with data-driven insights for portfolio and business decisions.
• Developed and validated a quantitative scoring model using 6 MOB DPD, bounce rates, delinquency, POS, business potential, negative areas, branch presence and FI-agency availability to identify spoke-to-hub conversion opportunities, contributing to 10+ location conversions.
• Prepared product notes for location launches, expansion strategies, business models and spoke-to-hub conversion calculations; supported Sales, Credit and branch teams with pincode-feasibility and negative-area decisions.
• Conceptualized and delivered, in collaboration with the Technology team, an automated pin-code feasibility module that used serviceability classifications and geospatial distance logic; reduced manual intervention by ~80%, enabled instant eligibility checks for sales teams and eliminated month-end delays caused by location validation.

Global Accounting Intern - CROWDSTRIKE INC.

(2022-05 - 2022-07)

• Created SOPs and Process Definition Documents for invoice-generation workflows; partnered with Finance and Compliance to reconcile discrepancies, maintain audit-ready records and support scalable execution.

MBA - Finance - BIMM Pune (2021 - 2023)

BBA - General - SARASWAT VIDYALAYA'S Goa (2017 - 2020)