Shaikh Sohel

Performance-driven Senior Sales Executive with 8+ years of experience in sales, B2B/B2C business development, FMCG distribution, territory expansion, retail operations, and customer relationship management. Experienced in managing distributor, wholesaler, merchant, and retail relationships across the Marathwada region. Strong in market mapping, competitor analysis, demand forecasting, inventory coordination, negotiation, and target achievement.

Recognized with the Diamond Award for outstanding sales performance and consistent target completion.

Senior Sales Executive at Kwality Wall's (Hindustan Unilever) (2025-01 – Present)

• Manage end-to-end sales, cold-chain distribution, and retail network expansion for the ice cream and frozen desserts portfolio across Nanded and the wider Marathwada territory.
• Analyze historical sales data and market demand to support supply planning and coordinate with local distribution nodes to reduce stockouts.
• Drive monthly and quarterly target achievement through key account management, territory mapping, and point-of-sale branding initiatives.
• Build and maintain strong business relationships with distributors, wholesalers, and modern trade retail managers.

Sales Executive at Sager Perfumes (2024-01 – 2025-01)

• Managed premium retail sales operations, customer consultations, and product demonstrations.
• Built customer loyalty and repeat business through an advisory, needs-based sales approach.
• Monitored competitor pricing and consumer preferences and shared market insights with management to support local promotional activities.

Sales Executive at ElasticRun (NTPL) (2018-01 – 2024-01)

• Managed B2B merchant acquisition and FMCG supply-network growth, connecting regional kirana stores and wholesalers with the e-commerce distribution platform.
• Drove high-volume product sales and supported route-to-market optimization to expand active customer touchpoints across the Marathwada territory.
• Negotiated volume credit lines, managed inventory replenishment cycles, and resolved delivery and logistics constraints to maintain supply continuity.
• Conducted competitor benchmarking and retail audits to identify new merchant revenue opportunities and strengthen territory performance.

Master of Arts (M.A.) in Economics – Yeshwant Mahavidyalaya, Nanded

Bachelor of Arts (B.A.) – Yeshwant Mahavidyalaya, Nanded