Senior Manager - Marketing - Little Millennium Education Pvt. Ltd
(2026-04)
- Developed and executed regional marketing strategies to drive B2C enrolments, revenue growth, pricing improvement, and overall center performance across new, climber, and established centers.
- Drove new center launches and first-year performance, focusing on rapid enrolment growth, demand generation, local market penetration, and establishment of strong brand presence.
- Managed regional marketing initiatives across B2C and B2B channels, identifying target markets, customer segments, local opportunities, and high-potential catchment areas to improve business performance.
- Increased center visibility and brand positioning through localized marketing campaigns, events, activations, digital marketing, community outreach, and strategic partnerships.
- Built and managed local tie-ups and partnerships with schools, institutions, corporates, community organizations, and other relevant stakeholders to generate leads and strengthen center-level business opportunities.
- Guided centers on marketing budget allocation, campaign planning, ROI optimization, customer acquisition cost, conversion rates, and cost-effective online/offline marketing initiatives.
- Conducted competitor analysis and market intelligence to identify emerging opportunities, benchmark competitor presence, and recommend strategies for improving market share and center performance.
- Strengthened customer relationship management and franchisee engagement, working closely with center partners to improve customer satisfaction, service quality, retention, and Franchisee NPS.
- Trained and mentored center management and business partners on marketing strategy, branding, demand generation, digital marketing, customer relationship management, and customer service.
- Ensured consistent implementation of brand guidelines, marketing processes, compliance standards, and operational frameworks across regional centers.
- Established and monitored marketing KPIs and performance dashboards, tracking enrolments, pricing, campaign ROI, conversion rates, customer acquisition cost, and center-level performance.
- Strengthened marketing processes and systems by implementing structured planning, execution, monitoring, reporting, and review mechanisms across centers.
- Supported initiatives aimed at improving brand positioning and pricing power by enhancing customer experience, market visibility, and perceived value of the brand.
- Maintained strong focus on cost consciousness, ethical marketing, compliance, data privacy, and adherence to organizational policies and brand standards.
Director – School Partnerships - BeyondSkool, Mumbai (IVY Minds Learning Solutions Pvt. Ltd) - Mumbai
(2023-04 - 2026-04)
- Built and managed partnerships with over 22 schools in Pune, generating 1.90 Crores in new business.
- Managing sales and operations across Pre-Primary to Grade 12 segments.
- Building and maintaining relationships with school stakeholders - Principals, Owners, and Trustees.
- Signing up with schools for Beyondskool programs and providing them with curriculum support.
- Proactively identify new leads and convert them to Beyondskoolpartner.
- Connect with school stakeholders- Principals, Owners, and Trustees and influence them to pitch the BSK program proposition for referrals.
- Negotiated contracts with school management and trustees to onboard institutions onto BeyondSkool skill programs.
- Execute the school growth acquisition strategy.
- Oversaw payment collection and stakeholder engagement, maintaining 100% partner satisfaction.
- Managed renewal, upsell, and cross-sell initiatives.
Assistant Regional Manager - Sales - JAIN (Deemed-to-be University) - Bangalore
(2021-03 - 2023-02)
- Managed multiple education projects (JAIN Online, JAINx Academy, Digital Academy 360).
- Built & trained a 4-member BDE team, improving conversion rates by 20%.
- JAIN Online: collaborated with channel partners for enrolments and promoting university online degree programs (BA, BCOM, BBA, BCA, MCA, MBA, MCOM, MA).
- Conducted 30+ promotional seminars and workshops to drive brand visibility in junior colleges, undergrad colleges, and postgrad colleges for online degree enrolments.
- Training Channel Partner's Education Counsellors Team.
- Supporting the sales team with the documentation process and closing the admission.
- JAINx Academy: Collaborated with Nursing Colleges, Allied Health Science Institutions, and Skilling Institutions as a Skilling Partner to the University.
- Built and managed partnerships with over 45 colleges and healthcare institutions in Maharashtra, generating 3.36 Crore+ in new business.
- Partnered with colleges and healthcare institutions, adding 40+ new institutional alliances.
- Collaborate with various Corporate and hospitals for direct student placement or on-the-job training (OJT).
- Negotiated with directors and chairpersons of various institutions.
- Digital Academy 360: - Conducting presentations in undergrad and postgrad colleges to grab more enrolments.
Senior Business Development Manager - IITIAN'S PRASHIKSHAN KENDRA PVT. LTD - Pune
(2017-09 - 2020-12)
- Led Sales and Operations across 3 centres with a team of 9 counsellors.
- Managed and trained a team of 09 counsellors.
- Supporting the sales team with closing and maintaining sales statistics.
- Career counselling students for admissions
- Designed marketing campaigns strategies from various channels, including school seminars, digital, and on-field marketing campaigns (ATL, BTL) achieving 25% increase in inquiries.
- Coordinating with various media outlets, publications, and online communities on the posting of all marketing content.
- Researching and analysing market trends and competitors.
- Event execution in various cities (seminars, webinars, branding events)
- Collaborated with K10 and K12 institutes for expansion into new cities, opening 3 additional branches across Maharashtra. (prikshan.org)
Business Development Manager - VIKASH JHA FOUNDATION - Pune
(2014-05 - 2017-08)
- Led Sales and Operations across 2 centres with a team of 4 counsellors.
- Relationship with the principal and school leaders for lead generation, promotional seminars, and college tie-ups.
- Career Counselling Students through Home Visits and at the centre.
- Taking care of admissions and keeping sales statistics.
- Planning branding activity (ATL and BTL)
- Negotiate with vendors to manage distribution and develop distribution strategies for marketing materials.
- Conduct outstation market surveys for expansion.
- MH-CET, JEE, and NEET Crash Courses succeeded at target by 74%.
- Led a team of three BDEs for expansion into other cities and successfully started three new centres in Maharashtra.
- Successful in 02 integrated tie-ups with Trinity Junior College, Pune, and Shivaji English Medium School, Saswad.
Centre Head - GURUEDUCARE PVT. LTD (GURU TUTORIALS) - Pune
(2012-04 - 2014-04)
- Responsibilities include day-to-day management of the centre, counselling, enrolment, launching batches, generating walk-ins, and ensuring students' satisfaction.
- Career Counselling Students through Home Visits and at the centre.
- Helped students understand and overcome social or behavioural problems through individual and group counselling.
- Collaborate with principals and school leaders to conduct scholarship exams for lead generation.
- Collect and deposit fees into accounts; disburse funds from cash accounts to pay bills; and keep records of collections.
- Monitored lesson plans to ensure all components of the curriculum are being covered.
