SENIOR MANAGER - PARTNER MARKETING (APAC and MEA)
• ICERTIS • PUNE
• OCTOBER 2020 – PRESENT (PROMOTED in DEC’ 2021)
- Working with Icertis' global tech and services partners to initiate and drive marketing plans and build the sales pipeline
- Co-leading the global SAP partner marketing team
- Work with some of the leading tech and consulting firms across the globe – SAP, Microsoft, PwC, Deloitte, Accenture
- Leading APAC and MEA partner marketing initiatives
- Developing partner marketing campaigns in partnership with the global and regional partner sales leadership
- Executing, measuring and analyzing marketing activities that drive SQOs (Sales Qualified Opportunities) and Referrals (Partner Deal Registrations) and make recommendations to increase effectiveness
- Acting as a project lead for partner marketing campaigns from inception to launch, including requirements gathering, schedule creation, building content, and management
- Support content marketing efforts including blog posts, partner pitches, partner seller email templates, partner win wires and case studies, ads/ad copy, partner newsletters, co-branded partner collaterals/brochures/decks, and reports/guides/whitepapers/point of view documents
GLOBAL CONTENT LEAD - ACCOUNT BASED MARKETING
• TATA TECHNOLOGIES • PUNE
• JANUARY 2020 - OCTOBER 2020
- Leading Tata Technologies’ global marketing team to design, develop and execute marketing campaigns ensuring a personalized approach for strategic accounts across key verticals
- Taking a data-driven approach to the customization of marketing programs for buyers, creating vertical or horizontal-based programs
- Partnering closely with Account Based Service Marketing Lead, sales, delivery and practice teams in APAC, North America and Europe to ensure strong branding alignment
CONTENT MARKETER
• CERILLION TECHNOLOGIES • SINGAPORE/PUNE
• MARCH 2017-JANUARY 2020
- Leading Cerillion's global content marketing strategy
- Liaising with the sales team in London to ideate and execute content marketing campaigns in line with SEO best practices
- Optimizing marketing campaigns for branding, lead generation and sales
- Measuring and reporting performance of all marketing campaigns and assessing against goals
OLDER ROLES
ASSISTANT MANAGER (CONTENT) • VIACOM 18
• MARCH 2016-FEBRUARY 2017
ASSISTANT MARKETING MANAGER • E-ZEST SOLUTIONS
• MAY 2014-MARCH 2016
NEWS FEATURES WRITER & GROWTH HACKER • PAGALGUY.COM
• AUGUST 2012-APRIL 2014
CORRESPONDENT AND COPY EDITOR • THE TIMES OF INDIA
• SEPTEMBER 2010-AUGUST 2012
