Shilpa Kamath

Brand and content designer with 8+ years of experience crafting visual identities for food, lifestyle, and retail brands. Currently leading end-to-end creative for two Mumbai-based cloud kitchen brands — 63 BY-LANE (Italian) and Green Therapy Co. (healthy soul food) — driving follower growth from zero to a combined 7,500+ on Instagram through consistent content strategy, recipe reels, and blogger collaborations. Expert in Adobe Creative Suite and CorelDraw, with a proven ability to build brand worlds that feel cohesive, considered, and commercially effective.

Creative Lead — Social Media, Brand & Content at 63 BY-LANE & Green Therapy Co. (2019-01 – Present)

• Manage complete creative output for two distinct food brands — Italian cloud kitchen 63 BY-LANE and healthy soul food brand Green Therapy Co.
• Produce approx. 12 content pieces per month across both brands — reels, static posts, stories, and campaign creatives
• Grew 63 BY-LANE from 1,100 to 5,500 Instagram followers through consistent visual identity, recipe reels, and blogger collaborations
• Built Green Therapy Co.'s Instagram presence from zero to 6,400 followers
• Design end-to-end brand collateral — menus, flyers, billboards, packaging, and promotional posters

Social Media Manager & Content Creator at CrazyDeliciousByNikita (2022-05 – 2023-12)

Social media management and content creation for a home chef brand. Produced reels, menu posters, and campaign creatives. A reel created for the brand's children's chocolate class achieved strong organic reach and drove direct enquiries.

Designer at Mastermind Media Associates (2018-10 – 2023-03)

Designed stall layout creatives and promotional material for pharmaceutical company clients. Work involved high-precision print-ready artwork aligned to exhibition and event specifications.

Designer at Prijay Collections (2019-08 – 2019-12)

Logo rasterization, image manipulation, and social media promotions for an ethnic hand-woven embroidered materials dealer.

Creative Designer at Pralees (2015-02 – 2018-05)

End-to-end creative for a traditional jewellery, ethnic wear, and handicrafts brand — website visuals, jewellery image enhancement, exhibition banners, and ongoing social media content.

Designer at ICICI Bank (2002-12 – 2003-03)

CD-ROM animated demonstration on ATM card usage — one of India's earliest design-led financial literacy initiatives, created to guide first-time ATM users.

Designer at McCann Erickson (2002-08 – 2002-08)

CD-ROM presentation for Dr. Reddy's Pharmaceuticals for the launch of a new study course, developed for an inaugural seminar.

Designer at Reliable Offset Printers (2002-12 – 2002-12)

Labels, danglers, greeting cards, calendars, brochures, and packaging covers for their various clients.

Designer at Arkays Food & Packaging (2002-12 – 2002-12)

Carton and label design for a baking products manufacturer.

Designer at Zee Interactive Learning Systems Ltd. (2002-11 – 2004-03)

Developed e-learning platforms for UK universities and designed websites for Zee's channel portfolio including Zee TV, Alpha Punjabi, Alpha Marathi, Zee MGM, and Trendz.

Designer at Advance Data Systems Pvt. Ltd. (2000-05 – 2002-10)

Designed corporate websites and multimedia presentations; coordinated with programmers and copywriters on end-to-end digital projects.

Designer at Print Effect Pvt. Ltd. (1999-02 – 2000-04)

Covered print design, label and brochure production, and copywriting.

Diploma in Advertising & Mass Communication – K.C. College, Mumbai

Diploma in Computer Design – Edit Institute

B.Com – R.A. Podar College, Matunga, Mumbai