Shiny Hadassah

AI-driven marketplace app for local shops with the mission to solve the problems for the customers of local market.

Co-founder & CDO - Ofline (IITM IC Startup)

(2024-10 - 2026-03)

AI-driven marketplace app for local shops with the mission to solve the problems for the customers of local market.

• Led end-to-end UI/UX design for core app features, from ideation through testing & iterative improvement
• Recruited, mentored, and scaled a cross-functional intern team to support rapid and sustainable growth.
• Represented the startup in pitches, securing IIT Research Park selection, funding, and 100+ merchant LOIs.

COO - Ofline (IITM IC Startup)

(2024-10 - 2026-03)

• Managed operations by coordinating cross-functional teams & tracking deliverables to ensure execution.
• Planned, organized, and led regular team meetings, ensuring alignment, accountability & steady progress.
• Led merchant onboarding, interactions, streamlining processes & strengthening operational workflows.

Head of Digital - Ofline (IITM IC Startup)

(2024-10 - 2026-03)

• Led early-stage digital marketing initiatives, establishing the startup's online presence from the ground up.
• Created end-to-end product demo content for YouTube, simplifying complex app features for users clearly.
• Managed digital campaigns and content creation to increase user engagement, reach, and brand visibility.

Intern - Ofline (IITM IC Startup)

(2024-10 - 2026-03)

• Supported core app development by building digital menus and translating merchant needs into features.
• Prepared & curated 10k+ image datasets, supporting background removal workflows for ML training tasks.

Intern - RINL Vizag Steel Plant

(2024-05 - 2024-07)

A Study of Blast Furnace Operations at RINL (Vizag Steel Plant)

• Gained hands-on exposure to integrated steel plant operations, from raw materials to continuous casting.
• Studied how iron ore, coke flux quality affect blast furnace productivity, fuel efficiency & hot metal quality
• Observed key parameters influencing furnace stability, slag chemistry, and environmental sustainability.
• Analyzed operational data to identify efficiency improvements and optimize overall ironmaking processes.

B.Tech - Metallurgical and Materials Engineering - Indian Institute of Technology Madras (2026)

Class XII - Sri Chaitanya Junior College (2022)

Class X - Sri Chaitanya School (2020)