Shiny Mary Heldt

Dynamic MBA graduate in Finance & Human Resources with 6 to 7 years of experience in business development, Digital Marketing, sales, and operations, skilled in driving growth through data-driven strategies and stakeholder engagement.

BUSINESS DEVELOPMENT MANAGER (Internal Promotion); CHIEF MARKETING & SALES OFFICER at CHAKRA & WORKS ERA ASSOCIATES (2025-12 – Present)

Managed marketing and business development activities across domestic and overseas markets, generating leads and driving customer acquisition. Handled international client communication, follow-ups, negotiations, and relationship management while developing strategies to improve conversions and business growth. Led teams and coordinated end-to-end sales activities to achieve organizational targets.

ADMINISTRATIVE AND MARKETING MANAGER at FIITJEE, INDIA (2022-05 – 2025-10)

Demonstrated a methodical and results-oriented approach in managing admission operations and executing marketing strategies. Ensured precision, transparency, and efficiency across all administrative functions while fostering collaboration between internal departments. Applied analytical insights to enhance student engagement processes and strengthen institutional performance, maintaining high standards consistent with international best practices in education management.

SUCCESS SPECIALIST at BYJUS,INDIA (2021-06 – 2022-04)

Leveraged data-driven insights to deliver targeted academic and marketing support aimed at improving student performance and engagement. Partnered with cross-functional teams, educators, and parents to align strategies with organizational objectives and enhance the learner experience. Recognized for a structured, detail-oriented work ethic and the ability to thrive in multicultural environments, embodying the precision, accountability, and innovation valued in European professional settings.

SYSTEM EXECUTIVE (Part Time) at VALANKANI NETWORK, INDIA (2016-06 – 2021-05)

Managed complete accounting operations for a large client portfolio with a focus on accuracy, compliance, and timely reporting. Streamlined financial documentation and reconciliation processes, contributing to improved operational efficiency and transparency. Established a reputation for reliability, strong analytical skills, and process optimization key attributes aligned with the performance standards and quality expectations of the German business environment.

MBA – Master of Business Administration in Finance & HR – Sathyabama University India (2019-06 – 2021-04)

Bachelor of Commerce (B.Com) – VIT University India (2016-06 – 2019-04)

Digital Marketing – 6 months Fulltime course in Digital Marketing – Rainbow Ltd (2025-01 – 2025-06)