Area Sales Manager - Roar For Good - Mumbai
(2025-07 - 2026-01)
- Currently working as an Area Sales Manager, overseeing operations across 13 stores and driving a monthly business volume of ₹5.2 crore p.m
- Proven track record in achieving strong sales performance, team leadership, and business growth.
- Responsible for staff recruitment, onboarding, training, and development to build high-performing teams.
- Ensuring effective implementation of store SOPs, operational excellence, and compliance across all locations.
- Adapting business strategies and operational practices in line with current market trends and customer expectations.
- Focused on enhancing customer experience, improving productivity, and maximizing store profitability
Zonal Manager - Being Human - Mumbai
(2021-04 - 2024-08)
- Led end-to-end operations across West, North-East, and South India, driving multi-region business performance.
- Managed 37 EBO and franchise stores, overseeing sales, operations, and compliance.
- Supervised a total retail footprint of 45,449 sq. ft. with a workforce of 181 employees.
- Drove ₹32 Cr+ average annual turnover, ensuring consistent growth and profitability.
- Built a strong leadership pipeline by mentoring high-potential sales and account managers and promoting them into leadership roles.
- Analyzed zone-wise performance using sales metrics, dashboards, and MIS reports to identify gaps and improve results.
- Reviewed and approved operational policies aligned with company strategy and performance goals.
- Prepared and presented zone performance reports and strategic insights to senior management.
- Improved profit margins through tighter inventory control, cost optimization, and route productivity enhancement.
- Supported regional managers by customizing sales targets and processes based on regional and zone-level data.
- Oversaw distribution and logistics operations, reducing inefficiencies and streamlining supply chain processes.
- Consistently exceeded sales targets through effective sales strategy, forecasting, and business planning.
Area Manager - Being Human - Mumbai
(2015-08 - 2021-03)
- Planned and executed store operations in line with business forecasts, order volumes, and defined timelines to ensure smooth daily functioning.
- Analyzed and reported LFL performance, along with daily, weekly, and monthly MIS, providing actionable insights for decision-making.
- Managed 12 stores spanning 13,899 sq. ft., while leading and mentoring a team of 61 staff members.
- Coordinated new store openings, partnering with HR for recruitment, onboarding, and training of staff on standard operating procedures and daily store operations.
- Drove and monitored in-store sales performance to consistently meet and exceed assigned revenue and productivity targets.
- Tracked customer buying patterns, market trends, and competitor activity to refine sales strategies and maximize market share.
- Boosted revenue and team engagement by designing and implementing sales contests and performance incentive programs.
- Turned around underperforming stores and teams into profitable, high-performing units through focused coaching and performance management.
- Led end-to-end business operations across multiple locations, including P&L management, manpower planning, customer retention, and service excellence.
- Strengthened team capability by hiring high-potential talent, improving productivity and operational efficiency.
- Oversaw preventive maintenance schedules to ensure optimal functioning of store infrastructure and equipment.
- Controlled operating expenses, including petty cash and maintenance costs, ensuring adherence to approval processes and budgetary discipline.
- Ensured all franchise stores complied with Being Human brand guidelines, maintaining uniformity in store layout, visual merchandising, and customer experience.
Store Manager - Being Human - Mumbai
(2012-05 - 2015-08)
- Monitored scheduling, procurement, and operating expenses to ensure adherence to quarterly budgets and cost targets.
- Trained and mentored sales associates on product knowledge, incentive programs, and consultative selling, leading to measurable improvements in customer satisfaction and conversion.
- Managed stock rotation and visual merchandising standards to enhance product appeal while reducing shrinkage and wastage.
- Led weekly store meetings to align teams on promotions, new product launches, and performance priorities, improving communication and engagement.
- Enforced store programs, SOPs, and quality standards, ensuring high levels of safety, cleanliness, and operational excellence.
- Controlled monthly operating budgets, minimizing variances and financial discrepancies through disciplined expense management.
- Reviewed and analyzed performance metrics to track productivity, goal achievement, and activity levels, enabling timely corrective actions.
- Increased sales and reduced losses by delivering exceptional customer service and ensuring strict compliance with standard operating practices.
Store Manager - OVS - Mumbai
(2011-08 - 2012-04)
Worked with a leading Italian premium fashion brand, offering high-end casual and formal apparel for men and women.
- Designed efficient store schedules based on customer traffic forecasts, staff skill mix, and service requirements to optimize productivity.
- Proactively identified operational gaps and process inefficiencies, implementing effective solutions to resolve complex, high-impact issues.
- Contributed actionable improvement ideas that enhanced customer experience, service quality, and overall store performance.
- Reviewed and analyzed performance metrics and operational data to track productivity, monitor target achievement, and assess activity levels.
Store Manager - Calvin Klein - Mumbai
(2009-11 - 2011-07)
- Managed Calvin Klein Jeans store operations at Inorbit Mall as Store Manager, reporting to the Manager – Retail Operations, and leading a team of 4 sales associates and 1 housekeeping staff.
- Developed and optimized store rosters and schedules based on customer traffic forecasts, staff capabilities, and service-level requirements to maximize efficiency.
- Resolved escalated customer concerns and operational issues through timely interventions, ensuring high service standards and customer satisfaction.
- Drove continuous improvement in store processes, sales execution, and operational discipline, contributing to consistent achievement of revenue and service targets.
Assistant Store Manager - Raymond Apparels Ltd. - Mumbai
(2007-04 - 2009-10)
- Owned store profitability and end-to-end operations, including planning, budgeting, and performance management.
- Analyzed sales and gross margin reports to identify growth opportunities and implement strategies to increase market share.
- Led and managed store staff, demonstrating strong leadership in performance management, coaching, and team development.
- Designed and published weekly workforce schedules, balancing business demand, productivity targets, and employee leave requirements.
Store Manager - Arrow (Inorbit Mall, Malad) - Mumbai
(2004-01 - 2007-03)
- Allocated monthly sales targets to sales executives and tracked daily performance, motivating teams to consistently achieve targets.
- Enhanced store ambience and brand presentation through effective visual merchandising aligned with company standards.
- Analyzed fast-moving and slow-moving inventory, redesigning displays and placement to improve sell-through of non-moving styles.
- Managed inbound inventory from warehouse, ensuring accurate system uploads and stock reconciliation.
- Handled back-office operations, including customer feedback coordination, stock audits, order placement, and petty cash management for store expenses.
Manager - Hallmark - Mumbai
(1999-08 - 2003-12)
- Managed stock receiving, verification, and inventory maintenance, including proper stacking, display, and stock-taking to ensure accuracy and availability.
- Identified training and development needs of store staff and supported skill-building initiatives to enhance product knowledge, customer understanding, and service delivery.
Section in charge - Allen Solly / Van Heusen - Mumbai
(1994-11 - 1999-07)
- Collaborated closely with store and regional managers to maintain clear communication, ensure alignment, and execute tasks efficiently.
- Engaged with loyalty customers to understand preferences and deliver personalized service, strengthening customer relationships and repeat business.
Sales Executive - Premsons - Mumbai
(1991-04 - 1994-11)
- Increased revenue by executing end-to-end sales strategies across the full sales cycle, from lead generation and prospecting to closure.
- Monitored customer buying behavior, market trends, and competitor activity to refine sales approaches and consistently achieve targets.
- Delivered compelling product presentations using practical use cases and customer-centric storytelling to improve conversion rates.
- Analyzed historical sales data and team performance to set realistic, data-driven quarterly sales targets.
