Shiv Shanker Shukla

Strategic and results-driven Assistant General Manager with 16+ years of experience in partnerships, alliances, and business development across digital media, B2B sales, and subscription-based revenue models. Proven track record in driving subscription growth, forging high-value partnerships, and leading cross-functional teams to achieve business objectives. Skilled in negotiation, revenue strategy, ad sales, and content syndication, with hands-on experience in managing end-to-end partner relationships, contract execution, and performance tracking.

Adept at designing and deploying strategic initiatives to enhance brand awareness, drive customer acquisition, and generate sustainable revenue streams.

Assistant General Manager – Alliance Partnerships & Marketing at HT Digital Streams Limited (2020-09 – Present)

• Lead PAN-India partnership strategy, driving subscription revenue growth through strategic B2B alliances.
• Manage end-to-end partner lifecycle with approximately 50 brands across telecom, fintech, e-commerce, and education sectors.
• Drive 30% of subscription revenue across three key products through partnerships and corporate subscriptions.
• Build processes, workflows, and communication strategies to scale partner engagement and acquisition.
• Collaborate with sales, operations, and editorial teams to deploy strategic business initiatives.
• Negotiate contracts, execute agreements, manage invoicing, and ensure timely payment collection.

Alliance & Brand Manager at Times Internet (Economic Times Digital) (2016-10 – 2020-09)

• Drove user acquisition in India through alliances with B2B companies, ad networks, and publishers.
• Defined strategic partnership pipelines, securing joint promotions and marketing initiatives with leading brands.
• Managed contracts, execution, invoicing, and revenue tracking to ensure performance and ROI.
• Identified upselling and cross-selling opportunities, deepening partner relationships and maximizing revenue.
• Provided analytical support for small internal projects and strategic business initiatives.

Assistant Manager – Affiliate & Merchant Partnerships at Paytm (2014-06 – 2016-09)

• Managed a team of 6 sales executives, driving deals' vertical revenue through affiliate and merchant partnerships.
• Established affiliate partnerships, optimized distribution channels, and monitored performance metrics.
• Increased coupon sales through targeted ATL/BTL campaigns and promotional activities.
• Facilitated Paytm Wallet adoption across offline merchants in F&B, retail, and healthcare sectors.

Business Development Manager – Affiliate Partnerships at Rediff.com (2011-07 – 2014-05)

Senior Relationship Executive at Vodafone (2010-08 – 2011-06)

Professional Certificate Programme in Strategic Sales Management and New Age Marketing – IIM Kozhikode (2025 – 2026)

Post Graduate Diploma in Management in Marketing – IIMT College of Management (2010 – 2010)

M.Com in Master of Commerce – Agra University (2008 – 2008)

B.Com – Agra University (2006 – 2006)