Shiva Kumar Menda

Senior Product Designer at Vericap (2023-07 – 2026-05)

End-to-End Product Ownership: Owning product design for Vericap's institutional investment platform onboarding, discovery, due diligence, pricing, and pre-trade workflows in a regulated fintech environment.
Strategic Product Partnership: Leading product design in close partnership with founders and engineering, shaping roadmap priorities and UX trade-offs across trust, transparency, and compliance-heavy capital-allocation workflows.
Research-Led Discovery: Drove discovery and problem framing through 20+ qualitative interviews with institutional investors and project developers, translating insights into prioritized roadmap decisions across onboarding, trust, and due diligence flows.
Workflow Redesign: Redesigned project discovery and pricing workflows, improving investor exploration efficiency by 55% and reducing drop-offs by 30%, accelerating evaluation and intent-to-invest signals.
Design System & Mentorship: Built and scaled Vericap's design system, defining reusable components and tokens while mentoring 3 designers, improving design-engineering velocity and consistency as the product scaled.

Founding Product Designer at NatureDots (2021-06 – 2023-06)

0 to 1 Product Leadership: Leading end-to-end product design for Aquanurch as a founding design hire. Designed a B2C mobile app delivering real-time insights to fish farmers, now live on the Play Store.
Global Platform Scale-Up: Designed Twinity and Twinsfera, B2B dashboards for water utilities and conservation programs, supporting the platform's expansion from India to pilots in Australia, the Philippines, and the U.S.A, and contributing to INR 1.3Cr in B2B revenue.
Sole Product Designer, Full Platform: Led design as the sole product designer across NatureDots AquaNurch Digital Twin suite, Twingills (aquaculture), Twinity (water utilities), and Twinsfera (conservation) as a founding design hire.
Growth & Engagement: Designed core onboarding, data views, and daily usage flows from 0 to 1, driving 1,000+ downloads, a 63% active user rate, and sustained daily usage among fish farmers across India.
MVP Strategy & Data Visualization: Partnered with founders and engineers to define MVP scope and build scalable, API-driven data visualizations for real-time monitoring.

Creative Designer at Mason (Kubric) (2018-09 – 2020-11)

Creative Systems at Scale: Designed and scaled high-volume creative systems and internal tools for consumer brands (Swiggy, Myntra, Decathlon, Urban Company), improving production efficiency and usability across platforms.
Internal Platform UI: Designed key UI for Kubric's internal creation platform, focused on scalability, workflow clarity, and operational efficiency.

Project Intern at JP Morgan Chase & Co. (2018-01 – 2018-05)

Regulated Banking UX: Designed a mobile, token-based pre-booking and queue-management experience to reduce in-branch wait times, working closely with engineers in a regulated banking environment.

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