Shivangi Yadav

Social Media Manager & Strategist with 3+ years of experience driving organic growth, paid campaigns, and brand positioning across real estate, hospitality, and F&B brands in India and the UAE. Proven track record of scaling YouTube channels from zero, achieving 400K+ views organically in under 30 days, and generating high-intent leads through platform-native content strategies across Instagram, YouTube, LinkedIn, and Facebook. Skilled in end-to-end campaign management, from audience segmentation and content planning to performance tracking, KPI reporting, and cross-functional team leadership.

Adept at aligning organic and paid social strategies to deliver measurable ROI for premium and luxury brand clients.

Social Media Manager at CK Luxury Realty ( Dec' 2024– Present)

• Managed 6 social media platforms end-to-end (Instagram, YouTube, LinkedIn) for both the founder's personal brand and the company pages, ensuring consistent posting, organic growth, and brand positioning.
• Led a cross-functional content team of video editors, graphic designers, and ad specialists: managing creative briefs, revision cycles, and delivery timelines across 6 simultaneous platforms.
• Scaled YouTube channel from 20 to 2K+ subscribers through SEO-optimized titles, keyword-rich descriptions, and strategic thumbnail design, directly generating high-intent real estate inquiries that converted into clients.
• Optimized YouTube SEO (titles, descriptions, keywords, metadata) to improve reach, audience targeting, and lead quality, reducing cost-per-lead through organic channel performance.
• Coordinated with the performance marketing team to align video content with ad requirements, creatives, targeting feedback, and campaign improvements, ensuring creative paid strategy cohesion.
• Supervised the sales and CRM pipeline, reviewing lead quality, tracking conversions, and sharing actionable insights to improve ad performance and attract premium clients.
• Achieved 400K+ organic views on the company Instagram and 360K+ on the founder's personal brand within 30 days, leveraging a Reels-first content strategy, targeted hashtag research, and consistent posting cadence.

Social Media Manager at W1N Marketing (2023-07 – 2024-07)

• Managed and curated content for high-profile social media pages across Pune in hospitality, real estate, and fashion — including Pune Eat Outs, a 50,000+ member food community.
• Ran a targeted Facebook Ads campaign using audience segmentation and A/B tested creatives, growing a client's page by 2K+ followers within 30 days.
• Spearheaded a paid + organic social campaign for Tales & Spirits (Nagpur) combining Instagram Reels, influencer collaboration, and Meta Ads retargeting — reaching 1M+ accounts in 30 days and driving measurable footfall and brand awareness.
• Developed and executed monthly content calendars across Instagram and Facebook for 5+ clients, maintaining consistent brand voice, engagement rate, and creative quality.
• Provided leadership and creative direction to teams of graphic designers and video editors, managing briefs, revisions, and on-time delivery.

Marketing & Brand Outreach Executive at Charitism – Alms Ecommerce Pvt Ltd. (2023-01 – 2023-06)

• Managed outreach and client acquisition for a cause-driven e-commerce brand, coordinating between NGO partners and end clients to support brand communication and growth objectives.
• Conducted client meetings via Google Meet, built new prospective relationships, and supported the organization's marketing goals through targeted communication strategies.

Freelance Scriptwriter at Wise Media (2023-01 – Present)

• Wrote long-form scripts for YouTube channels covering major TV shows (Undercover Boss, Pawn Stars) — honing storytelling and content structure skills directly applied to social media video strategy.

Bachelor of Arts – Sophia Girls' College (2018 – 2021)

PCM – Science (Class XII) – Saint Mary's Convent Senior Secondary School (2016 – 2018)