Shivani Bagul

Social Media & Content Manager with 5 years of experience across D2C brands and marketing agencies. Skilled in content management & marketing, social media strategy, influencer marketing, community management, and social media creative production. Experienced in planning product launches, growing brand communities, executing creator campaigns, and creating content that builds brand presence, drives engagement, and supports business growth.

CONTENT STRATEGIST - SENIOR ASSOCIATE - GlobalBees – UrbanYog/MakeMeeBold - Pune

(2025-10 - 2026-02)

D2C Hair & Beauty

• Developed and executed end-to-end social media strategies for new product launches, from teaser campaigns and countdowns to launch-day communication and post-launch engagement.
• Produced high-performing organic content, including a carousel that achieved 66K+ views, 94 saves, and 72 shares, while optimizing future content using engagement insights such as watch time, saves, shares, and reach.
• Turned consumer insights into relatable content by aligning products with seasonal moments, beauty trends, and everyday styling needs to improve audience engagement.
• Led social media creative production by developing mood boards, directing product and model shoots, reviewing edits, and ensuring every asset aligned with the campaign objective and brand aesthetics.

INSTAGRAM & LINKEDIN GROWTH MANAGER - BrandLoom Consultancy - Remote

(2024-09 - 2025-10)

• Increased LinkedIn followers from 17K+ to 19.5K+ and Instagram from 900 to 3K+ through organic growth strategies.
• Planned monthly content calendars aligned with business goals and platform-specific content strategies.
• Executed 21 live sessions across LinkedIn, Instagram, Facebook, and YouTube using StreamYard.
• Built an engaged online community by managing conversations, comments, and audience interactions across social platforms.
• Monitored weekly analytics to optimize content performance and support continuous account growth.

SOCIAL MEDIA MARKETING EXECUTIVE - Seagull Advertising - Pune

(2023-06 - 2024-07)

• Handled end-to-end social media management for 4–6 Brand accounts across FMCG, F&B, CivicTech & Public Sanitation, and Real Estate sectors, includes an international premium chocolate brand (Dubai) and Pune's popular dairy brand.
• Developed platform-specific content strategies and monthly content calendars tailored to each brand.
• Managed end-to-end influencer marketing campaigns for multiple clients, ensuring timely planning, coordination, and execution.
• Planned and supported brand and product shoots for Cocoa Melts and Urja Dairy by contributing creative concepts and on-ground execution.

SOCIAL MEDIA STRATEGIST & TEAM LEAD - Engeniuspark Technologies - Nashik

(2021-05 - 2022-10)

• Developed social media strategies and content plans for brands across Education, Tourism, Wine & Beverage, Cooperative Banking, and Hospitality sectors.
• Managed client communication, content planning, and campaign execution.
• Managed end-to-end influencer marketing campaigns, including DesiFarm Dairy, and executed the Nashik Flower Park Influencer Meet & Greet event.
• Planned and executed in-house product shoots for DesiFarm Dairy, from creative concepts to on-ground coordination.

DIGITAL MARKETING EXECUTIVE - Great Ideas In Action - Nashik

(2020-04 - 2021-04)

• Played a key role in launching Resvera - Jamun Wine from the ground up, contributing to brand identity, social media strategy, influencer marketing, and product launch campaigns that grew the brand from 0 to 6K followers in 5 months.
• Planned and executed product, model, and seasonal shoots while coordinating with designers, content writers, and creative teams to deliver platform-ready content.
• Managed influencer identification, outreach, negotiations, and end-to-end campaign execution for multiple brand collaborations.
• Executed the Shravan & Ashadhi Ekadashi campaign for The Grand Icchamani, Nashik, combining influencer marketing and in-house content that contributed to the sale of 20K–30K fasting meal boxes.
• Supported SEO, website updates, and digital marketing activities across multiple client accounts.

Masters of Business Administration - Marketing - Savitribai Phule Pune University (2021)

Bachelor of Commerce - Business Administration - Savitribai Phule Pune University (2018)