Asmi

I manage social media and content strategy for brands that want to grow with purpose. With 6+ accounts across industries, I build stories backed by data and strategies that delivers results, whether it's B2B LinkedIn content or scroll-stopping consumer campaigns.

Social Media Manager - Mediainfini - Dahisar, Mumbai

(2025-10 - 2026-05)

• Managing 6+ brand accounts simultaneously across Instagram, Facebook & LinkedIn - driving growth through structured strategy and daily execution
• Building and executing monthly content calendars aligned with individual brand goals, audience behavior, and platform trends
• Writing captions, post copies, and content tailored to each brand tone - from professional B2B to casual consumer-facing
• Coordinating with designers and influencers to deliver campaign creatives on time and aligned with brief
• Handling daily community management - comments, DMs, and story interactions - to maintain active, engaged accounts
• Monitoring performance through Meta Insights and sharing regular reports highlighting content wins and improvement areas

Jr. Content Writer - Synovative - Vasai, Mumbai

(2025-03 - 2025-09)

• Created platform-specific content for 15+ client brands across social media and web - combining strategic storytelling with SEO fundamentals
• Wrote Instagram and Facebook creative caption, reels scripts, and post copies - adapting tone and style to match each brand identity
• Developed scripts for reels, influencer videos, drone footage, and brand voiceovers in English and Hinglish for bilingual audiences
• Crafted creative taglines and campaign concepts contributing to high-impact visual brand campaigns
• Produced SEO optimized blog articles applying keyword research, on-page structure, and readability best Practices

Digital Marketing Internship - Membrane studios - Virar, Mumbai

(2024-11 - 2025-01)

• Assisted in managing social media accounts for multiple client brands, supporting scheduling, content uploads, and basic performance tracking
• Created SEO audit reports using SEMrush and Google Analytics, identifying keyword gaps and on-page improvement opportunities for client websites
• Conducted keyword research and carried out on-page SEO tasks including meta descriptions, heading optimization, and internal linking
• Uploaded and formatted blog content on WordPress, maintaining consistent publishing schedules for client websites
• Designed and optimized social media visuals using Canva, ensuring brand consistency across posts and platforms
• Supported paid social and blog marketing activities, contributing to increased content output across client accounts

Bachelor of Science (B.Sc.) - Information Technology - SNDT Women's University (2021 - 2024)