Director of TikTok Shop - Titan Network
(2026-03)
- Building and scaling TikTok Shop programs for top enterprise and Amazon brands — full ownership of strategy, creator and affiliate execution, paid amplification, and commercial P&L.
- Leads a cross-functional team of account managers, a community manager, affiliate coordinators, shop ops specialists, and a paid ads manager — setting clear objectives and driving accountability across every growth function.
- Designing scalable creator acquisition and retention frameworks for enterprise-level growth, balancing revenue velocity with sustainable unit economics.
- Setting brand-level growth roadmaps using platform data, competitive intelligence, and product insights to sharpen creator briefs and investment decisions.
- Working closely with senior client stakeholders to align TikTok Shop strategy with broader channel goals and business objectives.
Senior TikTok Shop Lead Strategist - SocialTale — TikTok Growth Agency
(2024-09 - 2026-03)
- Drove TikTok Shop growth across multiple US and UK brands with full ownership of strategy, performance, execution, and P&L.
- Built scalable affiliate and creator frameworks for 7–8 figure brand growth — moving beyond transactional partnerships to durable creator ecosystems.
- Led paid, organic, and creator strategies with a consistent focus on sustainable profitability over short-term GMV.
- Managed the full commercial picture — GMV, ROAS, CPA, CPV, and contribution margin — anchored to long-term brand health.
- Led a pod of four and built repeatable systems for testing, onboarding, and performance review — cutting ramp time on every brand launch.
Head of Influencer & Affiliate Marketing - BetterAlt
(2023-07 - 2024-09)
- Built TikTok Shop affiliate strategy from zero — scaling to 40,000+ creators, 5,000+ videos, and 1,000 live sessions monthly.
- Drove over $1M in affiliate-attributed sales and positioned Himalayan Shilajit as the #1 Health product on TikTok Shop.
- Built long-term KOL relationships focused on retention and incentivization; launched PR in Bustle, LA Weekly, and TrendHunter.
Influencer Marketing — Senior Associate - Vahdam Teas
(2022-08 - 2023-07)
- Managed influencer partnerships across US, European, and Indian markets, expanding brand visibility while keeping cost-to-engagement ratios low.
- Built data-led selection processes using audience demographics, engagement rate, and brand fit across all campaigns and events.
- Owned D2C UGC ad requirements end-to-end, collaborating with creators on visual hooks that improved CTR and drove revenue.
Founder - SheIsBeaut.
(2019-01 - 2022-04)
- Founded and scaled a cosmetics brand independently — building the digital presence, commercial operation, and fulfilment from the ground up.
- Developed hands-on expertise across paid, organic, and community channels underpinning the full-funnel approach taken across subsequent roles.
