Shraddha Landey

Senior Product Manager with 7+ years of experience leading digital transformation and product innovation across fintech and financial services. Expertise spans AI-enabled platforms, digital wealth, investment platforms, automation, merchant integrations and digital lending, with a track record of taking products from strategy and requirements through technology delivery and adoption. Strong techno-functional leader with experience driving platform modernization, customer journey optimization and monetization initiatives.

Looking to build on this foundation through AI-led products, digital transformation and payment platforms.

Senior Product Manager | Merchant Integrations at ShopSe Digital Finance (2026-08 – Present)

• Merchant Integrations: Driving merchant integrations for ShopSe EMI and digital lending marketplace solutions, connecting merchants including Flipkart, ICICI Lombard, Star Health, Policybazaar, Niva Bupa, Tata AIG and JPSL.
• Onboarding Automation: Automating merchant onboarding workflows to reduce manual effort & accelerate merchant activation.
• Funnel Optimization: Optimizing the end-to-end conversion funnel from loan eligibility check → offer → transaction completion, identifying and addressing journey drop-offs.
• Agent Applications: Building agent-facing applications providing a unified view of customers’ insurance policies, enabling agents to manage and service policies through a single platform.
• Zoho CRM: Implementing Zoho CRM for structured lead capture and tracking, enabling centralized visibility of merchant/agent leads and follow-ups across the acquisition journey.
• Zoho Desk: Integrating Zoho Desk as a centralized ticketing system, streamlining issue logging, routing and tracking while improving visibility across support workflows.

Senior Product Manager | Lead Digital Wealth & AI Transformation at Axis Securities Limited (2023-08 – 2026-08)

• AI Platform Leadership: Built an AI-powered multilingual advisory platform enabling dealers to access research insights, client notes and portfolio recommendations, improving advisory efficiency and personalized client engagement by 3x.
• Revenue Architecture: Automated renewal and reconciliation workflows for a subscription-based portfolio product, reducing manual validation gaps, improving billing accuracy and minimizing recurring revenue leakage across subscribed clients.
• Operating Model Transformation: Re-architected dealer rebalancing workflows and dashboards for a portfolio basket product, reducing pending rebalancing requests from ~90K to ~1K while improving client engagement and brokerage realization.
• Experience Modernization: Revamped the reports experience through competitor analysis, compliance alignment and dashboard consolidation, eliminating redundant reports and improving accessibility of relevant client insights and portfolio data.
• Growth Engine: Designed dormant-user activation frameworks to revive high-value investors and expand brokerage contribution.
• Executive Product Leadership: Led the product roadmap, prioritization and GTM initiatives with C-suite stakeholders, driving strategic cross-functional delivery across engineering, analytics and vendor management teams.

Product Manager | Led Enterprise Automation at Nuwama Wealth and Investment Limited (2022-05 – 2023-07)

• Enterprise Automation Leadership: Spearheaded RPA-driven operational transformation initiatives, reducing manual effort by 60% while improving accuracy, scalability and enterprise process governance through platform-led automation.

Product Owner | Led Digital Investment Platform at Valuefy Technologies Limited (2018-11 – 2022-04)

• End-to-End Platform Ownership: Led end-to-end techno-functional delivery of the Kotak Cherry mutual fund platform from inception to production rollout, driving requirement engineering, business logic design and BSE Star MF integrations for seamless order execution.
• Journey Innovation: Designed goal-based investing journeys with personalized mutual fund recommendations aligned to user tenure and financial objectives, enabling diversified portfolio creation and long-term investment planning.

MBA in Major Finance, Minor Marketing – ICFAI Business School, Mumbai (2017 – 2019)

B.Tech in Electrical & Electronics – O.P. Jindal Institute of Technology – Raigarh, Chhattisgarh (2012 – 2016)