Shraddha Rawool

Performance & Growth Marketer with 4+ years of experience driving B2B lead generation and optimizing customer acquisition funnels using Google Ads, LinkedIn Ads, and marketing automation tools. Proven track record of reducing CPL by 75% and generating 70+ high-quality leads/month while managing ₹3.6L+ monthly budgets. Skilled in end-to-end funnel optimization, marketing analytics, and CRM-driven automation (HubSpot, Zoho).

Strong understanding of user journeys, attribution, and conversion optimization.

Background in Biotechnology adds a data-driven and analytical approach to solving complex marketing challenges.

Senior Performance Marketing Executive - IDfy

(2025-08)

• Managed and optimized ₹3.6L+ monthly ad budget across Google Ads and LinkedIn Ads for B2B lead generation for India and Philippines market
• Generated 70+ high-quality leads/month, improving lead quality and conversion rates
• Reduced Cost Per Lead (CPL) by 75% through continuous campaign optimization and A/B testing
• Designed and executed end-to-end customer acquisition funnels, from targeting to conversion
• Implemented tracking and attribution systems (UTM, GTM, GA4) to measure campaign performance
• Analyzed user journeys and funnel drop-offs to identify and implement performance improvements
• Improved landing page performance through CRO strategies, increasing conversion rates
• Built and automated workflows using HubSpot and Zoho CRM, enhancing lead nurturing and response time
• Built AI-powered SEO analysis and reporting workflows using claude.ai to automate monthly audits, generate optimization recommendations, and create execution task lists for marketing teams
• Collaborated with sales and content teams to drive pipeline growth and revenue alignment
• Developed dashboards using Google Looker Studio for real-time performance tracking and reporting

Marketing Executive - Dess Digital Meetings

(2023-09 - 2025-08)

Developed and executed communication-driven marketing strategies to enhance brand visibility and audience engagement.

• Created impactful content for digital platforms, including blogs, social media posts, email campaigns, and presentation decks
• Designed marketing collateral and presentations using Canva, ensuring alignment with brand communication goals
• Coordinated corporate events, working closely with vendors and stakeholders to ensure seamless execution
• Optimized website content and email campaigns to improve engagement and retention
• Analyzed campaign performance and provided actionable recommendations to improve results
• Collaborated with cross-functional teams to support marketing and business objectives
• Supported the execution and optimization of B2B lead generation campaigns on Google Ads and LinkedIn Ads under the guidance of senior team members
• Managed and optimized ₹3.6L+ monthly ad budget across Google Ads and LinkedIn Ads for B2B lead generation for India and Phillipines market
• Generated 70+ high-quality leads/month, improving lead quality and conversion rates
• Reduced Cost Per Lead (CPL) by 75% through continuous campaign optimization and A/B testing
• Designed and executed end-to-end customer acquisition funnels, from targeting to conversion
• Implemented tracking and attribution systems (UTM, GTM, GA4) to measure campaign performance
• Analyzed user journeys and funnel drop-offs to identify and implement performance improvements
• Improved landing page performance through CRO strategies, increasing conversion rates
• Built and automated workflows using HubSpot and Zoho CRM, enhancing lead nurturing and response time
• Built AI-powered SEO analysis and reporting workflows using claude.ai to automate monthly audits, generate optimization recommendations, and create execution task lists for marketing teams
• Collaborated with sales and content teams to drive pipeline growth and revenue alignment
• Developed dashboards using Google Looker Studio for real-time performance tracking and reporting

Marketing Executive - ETP International

(2022-08 - 2023-09)

• Planned and executed database validation and enrichment activities to improve prospect data quality and campaign targeting
• Conducted competitor, industry, and prospect research, sharing market intelligence and trends with the sales team
• Planned and executed email marketing campaigns using Zoho Campaigns
• Assisted with social media and digital marketing initiatives to support brand awareness and lead generation
• Supported the execution and optimization of B2B lead generation campaigns on Google Ads and LinkedIn Ads under the guidance of senior team members
• Resolved user queries and coordinated with internal teams to ensure timely support
• Researched and communicated with vendors to support marketing initiatives and business growth
• Trained the sales team on CRM usage and best practices for lead management

Marketing Intern - ETP International

(2022-05 - 2022-08)

• Researching for updating databases and using a various database tools like apollo, snovio, slintel and wiza
• Maintaining records and progress of the process

Marketing Trainee - Thyrocare Technologies

(2021-08 - 2022-01)

• Maintain relationships with affiliate marketers ensure collaboration in promotional activities
• Communicate with target audiences and build and develop new affiliate marketers

Science teacher

(2020-02 - 2021-02)

• Teaching science to classes of 10th, 9th and 8th standard
• Conducting exams on regular bases
• Grading answer sheets and discussing it with students for improvement

Bachelor's in Biotechnology - Biotechnology - B.N. Bandodkar college, Thane (2016 - 2019)

Master's in Biotechnology - Biotechnology - Vikas college, Vikroli (2019 - 2021)

Diploma in Digital Marketing - Digital Marketing - Master Council For Information Technology And Educational Research (2019 - 2021)