Shreeni Vas

Senior Designer with 14+ years of professional experience across graphic design, web design, digital experiences and product interfaces. Hands-on experience designing independent digital products from information architecture and user flows to responsive UI, visual systems and development coordination. Dedicated to creating visually compelling and highly usable interfaces that seamlessly bridge user needs with business objectives.

Senior Designer at Deloitte (2020-01 – Present)

• Designed digital and web experiences with emphasis on usability, visual hierarchy, responsive layouts and consistent interaction patterns.
• Translated business and stakeholder requirements into structured page layouts, user flows, UI concepts and high-fidelity visual designs.
• Collaborated with stakeholders and development teams to refine digital experiences, communicate design intent and support implementation.
• Applied typography, layout, brand guidelines and visual consistency across digital touchpoints.
• Created videos and motion graphics using Adobe After Effects to enhance digital storytelling.
• Mentored junior designers and established UI best practices to streamline the design-to-development handoff process.
• Conducted heuristic evaluations and usability reviews to iteratively improve complex product interfaces.

Graphic & Web Designer at The Go To Guy (2018-01 – 2019-12)

• Designed, developed, maintained and updated a variety of client websites as assigned.
• Updated web stylesheets and pages on a regular basis and as required to maintain peak visual performance.
• Created engaging promotional videos and motion graphics using Adobe After Effects.
• Partnered with marketing teams to design high-converting landing pages and promotional digital assets.
• Optimized UI elements for mobile responsiveness, accessibility, and cross-browser compatibility.

Web and Graphic Designer at Next Education (2015-01 – 2017-12)

• Assisted design staff with various aspects of site maintenance as needed to ensure continuous uptime and visual fidelity.
• Updated web stylesheets and pages on a regular basis and as required.
• Created educational videos and instructional motion graphics using Adobe After Effects.
• Developed interactive e-learning interface elements and visual mockups for student portals.
• Streamlined educational content delivery through intuitive navigation structures and information architecture redesigns.

Graphic / Web Designer at Angaros Group (2012-01 – 2015-12)

• Designed a wide range of intuitive layouts, custom logos, modern web design layouts and comprehensive brand identity systems.
• Created captivating videos and motion graphics using Adobe After Effects for brand campaigns.
• Led the end-to-end creation of distinct corporate identities, translating brand strategy into compelling visual narratives across both web and digital mediums.

Graphic Designer at Atin OOH (2010-01 – 2012-12)

• Created powerful visual communication and graphic design assets specifically tailored for out-of-home (OOH) and specialized media requirements.
• Created videos and motion graphics using Adobe After Effects.
• Adapted digital concepts into large-scale physical media formats, ensuring meticulous brand consistency and high-impact readability in varied outdoor environments.

Bachelor's Degree in General Studies

Diploma in Multimedia – IACG Multimedia, in collaboration with JNTUH (2009-12)

SAM - Advanced Multimedia in Specialization (2009-12)