Shresth Katyan
MARKETING EXECUTIVE | MARKETING & BUSINESS DEVELOPMENT | CORPORATE MARKETING
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About
Results-driven Marketing & Business Development professional with 7+ years of experience across hospital marketing, corporate sales, referral marketing, market research, client relationship management, campaign coordination and strategic partnerships. Experienced in planning and executing marketing initiatives, identifying market opportunities, coordinating cross-functional teams, managing partner relationships, and tracking performance through sales pipelines, MIS and forecasting. Strong communication, presentation and commercial skills with a BBA background.
Experience
Deputy Manager – Corporate & PSU Sales - Accord Super Speciality Hospital
(2025-10)
- Plan and execute corporate marketing initiatives including health camps, wellness programs and referral-focused activities.
- Develop and maintain relationships with Corporate HR teams, PSUs, TPAs, insurance companies and institutional clients.
- Identify business and market opportunities through client interactions, market understanding and competitor analysis.
- Prepare commercial proposals, quotations and Annual Rate Contracts (ARCs), aligning marketing activity with business and revenue goals.
- Coordinate with internal teams to deliver marketing activities and ensure smooth cross-functional execution.
- Monitor sales pipeline, forecasting and MIS to track performance, identify opportunities and present business insights.
Assistant Manager – Corporate Sales - Max Super Speciality Hospital
(2024-10 - 2025-10)
- Executed corporate marketing and referral initiatives through corporate tie-ups, CMEs and health talks.
- Managed corporate accounts, client relationships and revenue targets with a conversion-focused approach.
- Coordinated with stakeholders for campaign/activity execution and maintained ongoing business relationships.
Assistant Manager – Marketing - Marengo Asia Hospital
(2023-09 - 2024-09)
- Developed and strengthened referral sales network across Ballabgarh.
- Built relationships with local doctors, clinics, nursing homes and healthcare professionals for patient referrals.
- Generated patient referrals through regular doctor visits and professional engagement.
- Identified and developed new referral sources and potential business accounts in Ballabgarh.
- Promoted super-speciality services and OPD facilities among referring doctors.
- Maintained regular follow-ups with referral partners to improve patient conversion and retention.
- Monitored referral trends and worked on strategies to increase referral-based revenue.
- Promoted super-speciality services through referral marketing and relationship-building initiatives.
- Identified local market opportunities and supported expansion of the referral network.
Senior Executive – Corporate Marketing - Asian Fidelis Multi Specialty Hospital
(2022-04 - 2023-09)
- Managed corporate referrals, TPA engagement and empanelment activities.
- Supported corporate marketing initiatives and maintained relationships with institutional stakeholders.
Manager on Duty, Floor Manager, Front Office Executive - Signature Hospital
Previous Experience
Marketing Executive - Park Group of Hospitals
Previous Experience
Education
Bachelor of Business Administration (BBA) - Sangai International University
Diploma in HTCS - Frankfinn Institute
