Performance Marketing · Consumer Psychology · Digital Growth
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Performance marketer with a rare edge: in Psychology that transforms campaign strategy from guesswork into behavioural science. Trained end-to-end across Meta Ads, Google Search Ads, Amazon Sponsored Products, and SEO via Kraftshala's rigorous Marketing Launchpad with hands-on execution on live D2C brands. Proven ability to decode consumer motivation, run structured A/B tests, and drive measurable improvements in CTR, CPA, and ROAS.
Psychology Intern at Ability Gate (2025-06 – 2025-07)
Behavioural assessment & case analysis — directly transferable to consumer profiling and audience segmentation.
Psychology Intern at Tulasi Healthcare / Mental Wellness Centre (2023-06 – 2024-06)
Clinical documentation & empathetic communication skills applicable to understanding emotional purchase drivers.
Marketing Launchpad Program in Performance Marketing – Kraftshala (2025-11 – 2026-05)
B.A. (Hons) in Psychology – K.R. Mangalam University (2020 – 2023)
