Regional Sales Manager at Lifetech Scientific (2024-05 – Present)
- Manage sales and marketing efforts in Intervention Cardiology, Interventional Radiology, Vascular Surgery, and CTVS segments, focusing on ASD, PDA, VSD, plugs, IVC filters, TAA, AAA, and CMD grafts.
- Lead and develop a high-performing team of 7 direct reports across Tamil Nadu, Kerala, Andhra Pradesh, Telangana, and Andaman.
- Develop and implement strategic sales plans to enhance Endovascular Graft market penetration, aligned with corporate goals.
- Achieve 105% of annual sales targets consecutively for two years, driving consistent revenue growth.
- Expand distributor network by 67%, increasing channel partners from 6 to 10 across assigned territories.
- Successfully launch three new product categories—SVASD Graft, FEVAR Graft, and Fen ASD—accelerating market adoption and revenue streams.
- Receive the "Best Region Award" in 2025 for delivering the highest regional sales growth among peers.
- Increase rural market penetration by 20%, improving village coverage from 60% to 80% to boost brand visibility and accessibility.
- Broaden the Congenital Heart Disease (CHD) portfolio by integrating premium products, enhancing product diversification and customer choice.
- Design and implement continuous professional development programs for team members, resulting in improved performance and skill enhancement.
Territory Manager at Edwards Lifesciences (2022-10 – 2024-04)
- Manage critical care and cardiothoracic catheter business operations in Tamil Nadu, driving regional sales growth.
- Achieve consistent sales targets, contributing to overall business expansion and market penetration.
- Earned nomination for Rookie of the Year award in recognition of outstanding sales performance and rapid onboarding.
Area Sales Manager at Baxter International (2020-10 – 2022-10)
Capital Equipment (Prismaflex CRRT System) and consumables across Nephrology and Critical Care markets in Tamil Nadu and Pondicherry, targeting Government, Corporate, and stand-alone hospitals.
- Developed and implemented the innovative "focus per machine productivity" strategy, increasing consumable utilization by approximately 30%, generating new equipment leads, and earning senior management commendation; subsequently adopted across multiple territories.
- Executed targeted concept selling to key stakeholders including clinicians, technicians, paramedic staff in ICCU, Nephrology, and Critical Care departments, as well as biomedical and commercial teams, enhancing product adoption and engagement.
- Delivered comprehensive training through RTMS, CMEs, and workshops for end-users, improving knowledge and effective application of CRRT therapy and associated consumables for Baxter Prismaflex CRRT machines.
- Amplified monthly sales turnover from INR 20 lakhs to an average of INR 44 lakhs by leveraging strategic account management and cross-functional collaboration.
- Achieved 170% of sales targets in 2021, earning multiple recognitions including spot awards for flawless execution and the prestigious GM Club Award for outstanding performance.
Territory Sales Manager at Abbott Healthcare (2017-10 – 2020-10)
- Drive patient-centric disease and product education for healthcare professionals (HCPs), enhancing patient outcomes and exceeding territory sales targets by 15-20%.
- Develop and implement strategic and tactical plans leveraging territory-level data analytics to drive business growth, optimize referral patterns, and improve multidisciplinary practice efficiency.
- Manage Structural Heart Division portfolio, including Occluders and Stroke Solutions medical devices, overseeing an $850K business across Andhra Pradesh, Telangana, Chennai, Vellore, and Pondicherry.
- Expanded regional responsibilities to include Kerala and Tamil Nadu from 2017 to 2018, achieving 90% of sales targets across multiple territories.
- Consistently achieved 100% of the annual sales target in 2017 and 90% in 2018 across Andhra Pradesh, Telangana, Tamil Nadu, and Kerala regions.
- Earned the Extra Mile Award for leading the highest number of Congenital Heart Disease (CHD) workshops and organizing several Continuing Medical Education (CME) programs in 2018.
- Increased secondary implants by 28% during 2017-2018 through effective stakeholder engagement and product promotion strategies.
- Boosted Left Atrial Appendage Occlusion (LAAO) and Patent Foramen Ovale (PFO) implant volumes by establishing proctorships and forming multiple heart team units.
- Completed advanced training in LAAO and Congenital Heart Disease (CHD) therapies to enhance clinical expertise.
- Conducted over 50 educational activities, including workshops, medical camps, and CMEs, to strengthen clinical awareness and adoption of structural heart products.
Territory Manager at Lifetech Scientific (2017-01 – 2017-10)
- Managed territory operations for the Congenital Heart Disease (CHD) division, covering Coimbatore, Trivandrum, Palakkad, and Tamil Nadu, achieving consistent sales growth over 8 months (Feb 2017 - Oct 2017).
- Provided expert technical support during catheterization lab procedures, enhancing procedural efficiency and customer satisfaction.
- Achieved and exceeded sales targets through strategic product demonstrations and focused territory management.
- Directed primary and secondary sales processes, expanding market penetration and strengthening client relationships.
- Organized and led over 8 CHD workshops across Tamil Nadu, facilitating knowledge exchange with paediatric and adult interventional cardiologists and medical professionals.
- Increased secondary implants by X% at a major Chennai hospital and established a new CHD center, driving regional business growth.
- Coordinated multiple medical screening camps in peripheral Tamil Nadu regions, raising disease awareness and generating new leads.
Product Specialist at Boston Scientific (2016-06 – 2017-01)
- Specialized in Interventional Cardiology and Cardiac Rhythm Management products, focusing on Stents, IVUS Imaging, and Rotablator technologies.
- Enhanced product selling techniques and boosted confidence through hands-on experience with advanced cardiovascular devices.
- Executed strategic initiatives that increased implant procedures by an estimated 20% in key territories including Erode and Salem.
- Developed and expanded IVUS Imaging services across Tier 2 and Tier 3 centers, driving market penetration in underserved regions.
- Organized and led Rota and IVUS workshops at major hospitals in Thanjavur and Trichy, improving clinical adoption and customer engagement.
- Conducted multiple CME and product-focused workshops highlighting unique selling propositions (USP) across Tier 2 and Tier 3 cities.
- Participated in the "Navigational Express" campaign to demonstrate and promote cardiovascular products, enhancing regional brand visibility throughout Tamil Nadu.
Management Trainee at Alembic Pharmaceuticals (2015-01 – 2016-06)
- Completed extensive sales and marketing training within Enteron Gastroenterology, enhancing product knowledge and customer engagement skills.
- Conducted comprehensive competitive industry and market analysis to identify customer needs and emerging market trends, supporting strategic decision-making.
- Executed brand strategy initiatives and marketing programs, contributing to an estimated 10-15% growth in division revenue and achieving business profit targets.
