Regional Sales Manager - Tata Croma
(2022-11)
- Financial Planning: Spearheaded AOP, ROI, and EBITA planning for CROMA brand stores to achieve financial and strategic goals.
- Market Analysis & Customer Acquisition: Conducted pre-launch market analyses and devised post-launch customer acquisition plans to drive market penetration and sales.
- Product Training & Development: Delivered regular product and refresher training sessions to enhance store teams' product knowledge and sales capabilities.
- Performance Planning: Created monthly store- and segment-wise plans, guiding teams to achieve sales targets and operational excellence.
- Logistics & Delivery Management: Ensured seamless delivery and installation processes post-sales to enhance customer experience.
- Team Performance Reviews: Conducted daily performance reviews to monitor progress and drive continuous improvement in store operations.
- Inventory & Sales Forecasting: Managed inventory levels and forecasted sales on a monthly and quarterly basis to align with business objectives.
- Scorecard Development: Designed quarterly and half-yearly scorecards to guide store teams on their Balanced Scorecards (BSC) and performance metrics.
- Strategic Proposals & Product Ranging: Presented proposals for product launches and marketing activities while aligning product ranges with store performance and customer dynamics.
- Market Development & Brand Promotion: Energized market development and product promotion efforts to capture untapped opportunities and increase brand visibility.
- Training & Empowerment: Fostered a culture of continuous improvement through comprehensive people and channel training, equipping teams with skills to excel and drive organizational growth.
- Cross-Departmental Collaboration: Ensured seamless store operations by coordinating with commercial, onboarding, service, and SOP teams while maintaining adherence to statutory compliances.
State Head - Jio Phone - Reliance Jio Infocomm Ltd
(2018-03 - 2021-10)
- Synthesized current business intelligence data to produce reports and Polished presentations, highlighting findings and changes
- Analysed state 24 months performance for monthly projection and planning for financial year 2021-2022
- Drafted quarterly and yearly reports on Team performances to access their performances for their appraisals
- Presenting business proposals to prospective clients.
- Charting Incentive plans, KPI management of Jio Phones for the sales team
- Reviewing market dynamics to determine customer needs, volume potential, price schedules, and discount rates, campaigns
- Ensure proper distribution has been established in the State, reviewing of distributor ROI and Investment levels are as per
- Serve as an in-house expert for our products and become the go-to person for all functional issues
- Complete in-depth analysis of business operations, trends, Obligations to complete accurate projection
- Aligning the state team in line with the Headquarters plan of action
- Performance review of the various channels and identifying opportunities
- Achieving Sales Target & Augmenting Customer and Revenue Market Share for Telangana
Area Business Manager - Samsung India Ltd
(2016-10 - 2018-03)
- Chain wise analysis, Counter competition strategies
- Design of Marketing plan Quarterly and Sales Target for LFR and Regional chains
- To anchor business and operational reviews periodically. Supporting in preparing the reviews and share insights prior to the reviews
- Perform market analysis and understand required dynamics for strategy making.
- Manpower Assessment on their Product Knowledge and Customer interaction skills and bridging the gap in their sk
- Planning of location for fixture in the store, negotiating of price, Designing of fixtures as per LFR Stores and Chain st
- Co-Ordinating with multiple teams and vendors for Fixture Placement and POSM update in the store (POSM as per St
- Aligning managers and store teams in line to our brand strategies
- Planning and Executing BTL activities for chain
Area Sales Manager - Tata Sky Ltd
(2014-06 - 2016-10)
- Counter matching Strategy, by designing tailor made schemes as per dealer requirements, with company limitations
- Merchandising, Displays and promotion plans to maximize sales and profits. Understanding analysis and impact of potential changes
- Development and execution of BTL activities as per the Market Requirement by identifying the concerns and opportunities in the Market.
- Vendor management and working within budgets.
- Ensure proper execution of new projects, Scouting for new business opportunities.
- Planning Annual Visibility budget and executing
- POSM Creative approval & allocation across the dealers of both the states.
- Ware house maintenance & logistics of various Visibility elements.
- Planning promotional activities & coordinating with vendors for executions.
- Review sales spread and Market reports
- Scouting for Bulk connection through vendors and Digital Marketing methods
- Plan Advertising and Branding activities for dealers
Territory Manager - Idea Cellular Ltd
(2011-04 - 2014-06)
- Competitive Market mapping, strengthening distribution and ensuring effective distributor management and thus ensuring better channel partner management.
- Scouting for Bulk connection through vendors and Digital Marketing methods
- Planning &implementing monthly marketing activity schedules & augment sales targets in the region
- Effective Planning & Implementation of Marketing Strategies for Augmenting Sales
- Responsible for brand promotional activities
- Merchandising planning and organizing-to follow complete merchandising mantra
- Planning & Implementation of marketing strategies like Product demo's , Presentations & Training Sessions for nurturing both Dealers and Customers
