Shriya Vaidya

Product Designer with 4+ years' experience designing complex B2B SaaS and enterprise digital products, specialising in end-to-end UX design for data-heavy, multi-stakeholder platforms. Experienced in taking products from discovery and research through to production-ready interfaces, with a strong emphasis on systems thinking, information architecture, and interaction design that scales across large, technically complex environments.

Built

HiLabs' first enterprise design system from scratch (60+ accessible components across 6+ products), cutting design-to-development cycles by 30% and establishing a shared design language across engineering and product teams. Adept at facilitating user research, synthesising findings into evidence-based design decisions, and collaborating closely with product managers, engineers, and QA to deliver high-quality work that meets user needs and business objectives. Experienced in AI-assisted design workflows, accessible design (WCAG 2.1/2.2), and mentoring designers within agile delivery teams.

Full right to work in the UK.

Product Designer I → Designer II at HiLabs Inc. (B2B Healthcare SaaS) (2024-02 – 2025-10)

Owned end-to-end product design across multiple AI-powered enterprise healthcare data products, from discovery through to production and iterative improvement in fast-moving agile teams.

• Led end-to-end UX and UI design across 6+ concurrent B2B enterprise products, covering user research, journey mapping, information architecture, wireframing, high-fidelity prototyping, developer handoff, and QA collaboration.
• Built HiLabs' first enterprise design system from scratch: 60+ accessible, reusable components with design token architecture, usage documentation, and structured Figma handoff standards, reducing design-to-development cycles by 30% and measurably reducing UI bugs in QA.
• Designed complex, data-heavy workflows for clinical and operational enterprise users, applying interaction design best practices, WCAG 2.1 and 2.2 accessibility standards, and structured usability testing to make regulated healthcare data genuinely navigable.
• Led a 72-hour AI-assisted redesign of the PCMS platform, using Figma Make and AI-accelerated research synthesis to prototype and validate a complete experience overhaul under commercial pressure, directly contributing to a $2M healthcare partnership.
• Conducted and facilitated user research including usability testing, stakeholder interviews, and behavioural analysis across multiple product areas, translating findings into evidence-based, iterative design decisions.
• Collaborated daily with engineers, product managers, and QA to ensure design intent was implemented correctly, edge cases were handled, and shipped experiences matched the intended interaction model.
• Used AI tools including Figma Make, Lovable, Claud to accelerate prototyping, explore interaction patterns, and generate design variants, building AI assistance into practical, repeatable design workflows.
• Built and delivered a structured designer onboarding programme, including training materials, critique sessions, Figma component standards, and mentorship for 4+ designers, halving ramp-up time during rapid team growth.
• Recognised with two company-wide awards (Seasoned Growth Catalyst; Top Line Guru) for design impact and cross-team leadership, and promoted to Designer II in under 12 months.

Independent Product and Brand Designer at Self-employed (2025-11 – Present)

Working with startups and businesses on product UX, brand identity, and digital design, exploring AI-assisted design workflows and digital product storytelling.

• Delivering end-to-end brand identity, landing page design, product UX, and digital campaign materials for clients across healthcare, consumer, and tech sectors.
• Managing design systems, component standards, and developer-ready handoffs independently, from initial brief through to production-ready delivery.
• Integrating AI-assisted design tools into client workflows, including Figma Make and prompt-based prototyping for faster iteration and validation.

UX Design Intern at Honeywell (Industrial SaaS) (2023-01 – 2023-05)

• Designed end-to-end user flows and prototypes for new feature integrations in a flagship enterprise SaaS product, covering information architecture, interaction design, and edge case handling for technically complex workflows.
• Conducted user research, stakeholder interviews, and usability testing to surface pain points and inform iterative design decisions, collaborating closely with engineering and QA throughout delivery.

Associate Designer at Design Happens (2019-08 – 2020-07)

• Designed brand identities, packaging, digital assets, and visual communications for clients across healthcare, pet care, and food industries, managing print and digital production simultaneously.

Graphic Designer and Visualiser at Amalsut Creation (2018-06 – 2018-12)

• Led packaging, brand, and print design for an organic products and cosmetics brand, producing marketing materials, pitch decks, and print-ready artwork.

Graphic Design Intern at Avail Advertising PVT (2017-04 – 2017-06)

• Designed advertising campaigns and promotional materials across print, outdoor, and digital channels, collaborating with senior designers on creative concepts and client presentations.

Master of Design (M.Des) in Graphic Design – MIT Institute of Design (2021 – 2023)

Bachelor of Fine Arts (BFA) in Applied / Commercial Arts – Bharati Vidyapeeth College of Fine Arts (2014 – 2018)