Shruthi Chitrigemath

An aspiring retail professional with over 5+ years of experience in visual merchandising and store operations with a solid educational background in the field of retail, which helped in driving brand visibility, in-store execution and shopper engagement.

City Visual Merchandiser - Lakmé, Hindustan Unilever Ltd

(2024-12)

• Led in store operations across offline to ensure best in class execution and create compelling consumer experience HUL's portfolio of beauty brands.
• Implemented beauty tech solutions at the POS to enhance shopper engagement and elevate brand experience.
• Drove brand visibility and executed premium visual merchandising standards across top retail outlets, bringing brand activations to life and strengthening in-store presence.
• Spearheaded store-level activations and execution excellence in 2-3 key cities, ensuring uniform and high impact brand presentation.

Visual Merchandiser / Visual Merchandising Manager / Department Manager - ZARA, Inditex Mumbai - Mumbai

(2021-09 - 2024-11)

• Managed a team of Merchandisers to ensure efficient product placement in stores to maximise sales.
• Worked with International Commercial Head & Product Manager to develop and implement merchandise plans according to business and customer needs.
• Developed & Executed strategic sales plan to increase sales and in team productivity and efficiency.
• Assisted with all of the new store opening in my assigned district.

Visual Merchandiser - Forever 21 (Aditya Birla Fashion & Retail)

(2019-12 - 2021-12)

• Analyzed store traffic flow and display points
• Planned visual concepts before the upcoming occasion/season
• Staged and styled mannequins and appropriate lighting to display merchandise for best in-store presentation
• Identified and sourced display components (such as props, fabrics, fixtures, hardware and lighting.

Masters - Apparel Merchandising - SASMIRA INSTITUTE (2017 - 2019)

Bachelor's of Commerce - Commerce - S.I.W.S COLLEGE (2013 - 2016)