Shruti Bhati

My love language is art. It's colour, it's patterns, it's words, it's beauty, it's the ability to take something abstract and give it form. That way of thinking is what drew me to marketing a little over 7 years ago.

Over the course of my career, I've had the privilege of working across industries like FMCG, technology, alcobev, e-commerce, automobile, government relations, beauty & skincare, each adding a different lens to how I build and express ideas. I am a writer by role but never by limitation. I work across an idea from shaping its strategy to getting it out into the real world.

Content Marketing Lead at Karmic Beauty (2026-06 – Present)

• Led Karmic Beauty's brand launch and positioning, shaping its Skin Longevity narrative, messaging and overall communication strategy.
• Led integrated marketing, content and PR, across social media, website, influencer marketing, campaigns, press releases and media outreach.
• Built founder visibility and thought leadership, developing founder profiles, interviews and narratives around Skin Longevity, beauty science, healthy ageing and women empowerment.

Copy Supervisor at StoryBoats (2023-04 – 2026-06)

Lead brand and communication mandates across a wide portfolio spanning government relations, technology, alcobev, healthcare, logistics, and FMCG, working on brands such as NSDC, NSDC International, NSDC Academy, INAI, Intel (AI Global Summit), Sun Pharma (Volini, Revital), Piccadily Agro (Indri Single Malt, Whistler Whisky, Camikara Rum & Cashmir Vodka), Mansion House (MH Flandy, MH Core, Courrier Napoleon, BLGO), DB Schenker, CoreCard (India & US), Ebro Foods (Tilda Rice, Panzani Pasta), NewVision, and Filli&Me.

• Drive end-to-end idea development, from shaping core narratives and campaign directions to ensuring consistency across digital, print, on-ground, and branded content.
• Build and refine brand voices across categories, ensuring they remain distinct yet adaptable across formats and platforms.
• Partner closely with cross-functional teams and clients to align communication with business objectives, while maintaining clarity and creative integrity.
• Lead and scale in-house IPs including StoryWalker365, BluesBreaker Box, and Hush Hush Hounds, taking them from concept to execution and establishing their narrative direction.

Digital Marketing Executive at ApricLed (2021-05 – 2023-03)

Led content and digital marketing mandates across automotive, engineering, maritime, technology, and emerging digital businesses, working on brands including Skoda, Niwi, Goldwin Engineering, Jupiter Maritime, Zener Maritime, AadTech, Seamless XR, Epoch, and MyTransform.

• Built and executed digital-first communication strategies across social media, websites, and performance-led campaigns, aligning content with brand positioning and business goals.
• Managed the entire content lifecycle, from ideation and narrative building to execution and optimisation across platforms.
• Developed SEO-driven content frameworks to improve discoverability, engagement, and platform performance.
• Adapted communication across diverse industries, balancing technical accuracy with clarity and accessibility.
• Worked closely with design and performance teams to ensure content delivered both in terms of engagement and conversion.

SEO Content Writer at MakkPress Technologies (2019-01 – 2021-04)

• Created SEO-driven website content, including blogs, landing pages and product copy, for diverse clients across industries.
• Conducted keyword research and developed content aligned with SEO best practices to improve search visibility and audience engagement.

Bachelors in Journalism & Mass Communication – Amity University, Noida (2015 – 2018)

Masters in Advertising & Marketing Management – Amity University, Noida (2018 – 2020)